Harper Jack

[Harper Jack @HarperJack15]

@blairadowler The future of social media marketing will only continue to take over old marketing ways. Companies are realizing they need that online presence. The growth of AI will affect the way we consume marketing as well through potential personalized experiences from companies. #mktg475

[Harper Jack @HarperJack15]

@sarah_law6 @blairadowler I agree I think mediated marketing is going to be the new thing brands start to focus on more. I don't feel like influencers will increase too much as brands will start to realize with strong marketing tactics, they won't need that type of promotion. #mktg475

[Harper Jack @HarperJack15]

@katiepattrson @blairadowler I agree that AI will continue to become something that affects the media and the way companies set up their marketing campaigns. I also think it will cause a huge decrease in influencers we see on platforms like Tik Tok. #mktg475

[Harper Jack @HarperJack15]

LinkedIn adding a new feature for media planning that will provide data from the platform to assist companies with media strategies and user engagement. Will help forecast reach and predict frequency of brand campaigns before they happen.#mktg475
https://t.co/TGQujZ6wbP

[Harper Jack @HarperJack15]

New from Linked In! The networking site is looking to make it easier to communicate with connections using AI generated messages. Making it so users can easily click a button and send a message to a connection.#mktg475 https://t.co/yH5gHfhyTS

[Harper Jack @HarperJack15]

@blairadowler Something that caught my eye is Kim K's most recent men’s Skims line featuring this year’s Super Bowl halftime performer Usher. What a genius way to promote her brand by connecting it to the upcoming game! Promoted on X and IG. #mktg475

[Harper Jack @HarperJack15]

@tesslee375 @blairadowler Duolingo content on social media is the best! I can always count on them to be creative and funny. I especially enjoy their relevant comments on tik tok because most of the time they have nothing to do with Duolingo, yet they always find a funny way to insert themselves.#mktg475

[Harper Jack @HarperJack15]

@julialynne22557 @blairadowler I loved this post!! It was different content for them but fit what was happening with the playoffs so well. And definitely caught the attention of people who aren’t even steelers fans. #mktg475

[Harper Jack @HarperJack15]

@blairadowler Kodak cameras used to be the biggest name in photography but failed to keep with marketing trends. With many missed opportunities they've fallen off the grid. Professional cameras are still in demand so I think with better marketing tactics they could make a comeback.#mktg475

[Harper Jack @HarperJack15]

@McNeilBenjamin2 @blairadowler Toys R Us used to be the best! They definitely could have saved themselves with better marketing. Sure, Amazon can sell toys online but they can't sell experiences like Toys R Us could. #mktg475

[Harper Jack @HarperJack15]

@katiepattrson @blairadowler That's sad to hear because they used to have the best commercials and promotions growing up. Maybe they just need to bring in a new or younger group of marketers and start fresh. #mktg475

[Harper Jack @HarperJack15]

Talking about media campaigns this week. An intersting one from 2023 was the Cadbury World Wide Egg Hunt. Teaming with Google Maps users could hide digital eggs to mark locations all around the world! So cool and who doesnt love a cadbury egg! #mktg475
https://t.co/xP94c0cY4q

[Harper Jack @HarperJack15]

New Tik Tok update!! Testing 30 min videos. As of now the max time for a video is 10 min but in the next update we may see that change (at least long enough for a test run). The reason for this is to expand content options for creators. #mktg475 https://t.co/qQ5rEHUY8E

[Harper Jack @HarperJack15]

@Jillianleo_ @blairadowler Yes!! Love me a good Starbucks promotion! They really do run good drink deals if you are a member and use the app regularly. They do a great job of bringing people in and keeping them coming back! #mktg475

[Harper Jack @HarperJack15]

@ShaunW228 @blairadowler Yes, I love that Spotify does this! It’s always exciting to see your own compared to others. It’s a unique marketing strategy to get people to want to be a part of that. Also, that they make is even more personal by adding a message from your top artist. #mktg475

[Harper Jack @HarperJack15]

@blairadowler One brand that has a great strategy but also stays true to its OG 'real beauty' campaign is Dove. They are active on IG and Tik Tok keeping up with all the latest trends along with celebrity endorsements and real everyday people, which is always refreshing to see. #mktg475

[Harper Jack @HarperJack15]

IG'S new nighttime nudge. We're all guilty of social scrolling at night but IG has added a feature to prevent that. Stating that sleep is important, espcially for young people. It encourages them to close out of the app for a good nights sleep. #mktg475 https://t.co/aupKQPvtDu

[Harper Jack @HarperJack15]

@kozin_alisha @blairadowler #MKTG475

[Harper Jack @HarperJack15]

@kozin_alisha @blairadowler Tik Tok is such an easy place for social scrolling! 10 minutes turns into hours, especially at night. Also, instragram is a great platform for posting orginal content of things you've been doing or fun memories. It's become a great way to keep up with old and current friends

[Harper Jack @HarperJack15]

@squires_4 @blairadowler #mktg475

[Harper Jack @HarperJack15]

@squires_4 @blairadowler Never thought of Instagram as a digital scrapbook but it really is! Such a great way to post your life/favorite moments through pictures. I also enjoy snapchat for looking back on moments I like that they do that through memories.