Serious Tissues Launches Special Edition Loo-Side Literature. The campaign was created by @VMLYRLondon to coincide with International Day of Forests https://t.co/xU4bNDucc8
“However much we'd like advertising to be a science it is not. It is art, defying formulas, flowering on freshness, withering on imitation; what was effective one day won't be effective the next because it has lost the impact of originality.”
Bernbach - the 'science' of marketing