Harshil

Building things on the internet.
Marketing, AI, business & whatever I'm obsessed with this week.

[Harshil @harshilstuff]

I used to think every post had to teach something.

Now I’m realizing some of the posts I remember most are just someone noticing something everyone else was too busy scrolling to notice.

So I’m trying something different:

Less advice. More observations.

[Harshil @harshilstuff]

Ahmedabad during Navratri:

“Tonight simple Garba, nothing extra.”

2 hours later:
New kurta.
New kediyu.
New mojdi.
Full perfume.
Matching accessories.
Location sent to 7 people.

Simple Garba, bro.

[Harshil @harshilstuff]

@Shinde_Revati21 Make Garba a national sport. 🕺

[Harshil @harshilstuff]

@ArjungondCodes “Making me look productive” is the most honest AI use case on this list.

[Harshil @harshilstuff]

The internet made it possible to talk to almost anyone.

Now AI is making it possible to talk to no one at all and still get an answer.

Search engines → social media → AI assistants.

The weird part isn't the technology.
It's how quickly we keep changing who we trust to tell us what's true.

[Aditi Raval 🇮🇳 @aditiraval]

Ahmedabad Police is actively doing some amazing work. ❤️

Meetings with Navratri organisers have already started, and as we get closer to the festive season, it’s reassuring to see the focus on safety and preparedness.

We celebrate, enjoy and feel safe because there are people working extra hours behind the scenes to make it possible.

Thank you, @AhmedabadPolice , for being there for us. 🙏🏻❤️

[Harshil @harshilstuff]

Jack Dorsey’s offline messaging app just disappeared from India’s app stores after a government order.

The interesting part?

It was designed to work without the internet.

We spent years trying to make the internet impossible to live without.

Now someone built an app specifically designed to not need it.

[Harshil @harshilstuff]

We spent years teaching AI to answer questions.

Now we're teaching it to take actions.

And suddenly the biggest AI stories aren't about better answers.

They're about what happens when the AI does something we didn't ask it to do.

[Harshil @harshilstuff]

@AKirtesh Posting 15 times a day: ‘algorithm.’ Posting 6 times a day: ‘maybe consistency.’ Bro is reverse-engineering X with vibes.

[Harshil @harshilstuff]

@danellisona Bro is getting paid $1K to post on X and still asking why people aren’t active here.

[Harshil @harshilstuff]

This is the kind of marketing I love.
https://t.co/xpuWAsPVyZ

PYC could've simply said:
“Navratri passes are live.”
Instead, they built a whole Navratri Stock Exchange.

NSE = Navratri Stock Exchange
IPO = Initial PASS Offering
Buy Pass = Subscribe

Same product.
But they gave people a reason to talk about the launch itself.
Someone in that marketing room deserves a raise.

@aditiraval

[Harshil @harshilstuff]

India’s IT industry is getting squeezed from both sides.

Clients are spending cautiously.
AI is putting pressure on traditional billable-hour models.
The interesting part:

AI isn't just changing what Indian IT companies build.
It's starting to change what they can charge for it.

[Harshil @harshilstuff]

Indian IT companies spent years selling human expertise by the hour.

Now AI is making the hour cheaper.

That might be one of the biggest changes happening in Indian tech — and most people are still discussing AI like it's just another productivity tool.

AI isn't only changing what people do.
It's changing what companies can charge for doing it.

[Harshil @harshilstuff]

A 77-year-old Indian grandpa is going viral because he calls ChatGPT “sir” while asking it for help with a business idea.

3 million+ views.

Meanwhile, people half his age are still arguing whether AI is “real intelligence.”

He just opened ChatGPT and got to work. 😂

[Harshil @harshilstuff]

Deleting Instagram just to announce it on X is the most Instagram thing imaginable.

[Geiger Capital @Geiger_Capital]

Officially deleted instagram.

An inherently female app. Zero benefit.

[Harshil @harshilstuff]

@Geiger_Capital Deleting Instagram just to announce it on X is the most Instagram thing imaginable.

[Harshil @harshilstuff]

WhatsApp Business is starting to charge businesses for some messages in India.

We spent years telling customers:

“Just WhatsApp me.”

Now businesses have to think twice before saying it.

The internet keeps making communication easier…

then quietly puts a price tag on the shortcut.

[Harshil @harshilstuff]

WhatsApp Business is starting to charge businesses for some messages in India.

We spent years telling customers:
“Just WhatsApp me.”

Now businesses have to think twice before saying it.

The internet keeps making communication easier…

then quietly puts a price tag on the shortcut.

[Harshil @harshilstuff]

@ArjungondCodes As far as I know, selecting a seat temporarily locks it for a few minutes. If payment fails or times out, it gets released.

[Harshil @harshilstuff]

India has reached a weird point with AI.

A video goes viral.

The first question isn't “Is this real?”

It's:

“Is this AI?”

We didn't lose the internet's ability to surprise us.

We lost our ability to trust what we see.