Hashma Imnisar

Building and scaling my start-ups

[Hashma Imnisar @hashrolls]

We're building the 24-person kind, on purpose. AI-native, fewer people, more leverage per person.

Some days it's a lonely bet. Last night made it feel less lonely.

[Hashma Imnisar @hashrolls]

Met Jeff Hoffman last night.

Founding team at https://t.co/Bc47ceiRwA, Chairman of Staynex — didn't talk like either.

He just sat down and talked. About Sri Lanka. About tourism. About the conversations that aren't happening here yet, but should be.

[Hashma Imnisar @hashrolls]

Somewhere in there he mentioned Booking grew to 24,000 employees. And that 24-person companies today are doing comparable work.

I keep coming back to that ratio.

[Newan Vinthusa @NewanV]

Here's a first look at Voizer Flow ⚡️

This is not just an AI voice dictation tool, but something that will help you buy back the most important thing in your life; Time ⏳

Waitlist is open: https://t.co/Fmhd6GRn9D

#buildinpublic #indiehackers

[Hashma Imnisar @hashrolls]

Always look at a crisis as a challenge or an opportunity

[Jordan Ross @jordan_ross_8F]

Seize this window or regret it for life.

Sam definitely is.

[Hashma Imnisar @hashrolls]

Have you been struggling to set up your bank account to receive LKR payouts from Gumroad?

Here’s how I did it :

https://t.co/5T8gNjRvze

[Hashma Imnisar @hashrolls]

@whitekraw Hey I can’t seem to DM you
Faced an issue with Gumroad that you have faced too.. did you manage to get it fixed?

[Hashma Imnisar @hashrolls]

@whitekraw @gumroad Hey did you manage to get this fixed mate?

[Hashma Imnisar @hashrolls]

Why do you want to be an entrepreneur?
I’m on the pursuit of freedom and that’s the only way to achieve it ⛓️‍💥

[Hashma Imnisar @hashrolls]

This is HUGE

[GREG ISENBERG @gregisenberg]

Apple JUST quietly announced something that’s a lot BIGGER than it looks: "the Mini Apps Partner Program"

Apple is admitting that the future of software is embedded, lightweight, vertical mini-apps distributed inside bigger app

For founders who want to make $$ building apps:

1. Apple just legitimized the “superapp” model for the West.

China has WeChat mini-programs. India has PhonePe Switch. The West has… nothing. Apple just opened the door. You can now run HTML/JS mini-apps inside a native host and earn 85% on qualifying purchases. That’s Apple-sanctioned platform piggybacking.

2. Distribution arbitrage becomes real again.

You don’t need to convince users to download your app. Just partner with a host app and drop in a mini-app. This is a cheat code for early traction. Think: travel apps hosting niche tools, fitness apps hosting mini workouts, marketplaces hosting micro-utilities.

3. Apple is creating a new economy layer: “embedded SaaS.”

Imagine: CRM mini-apps inside vertical tools. Math solver mini-apps inside education apps. Calendar mini-apps inside productivity apps. The TAM for tools that don’t need standalone installs just went vertical.

4. Developers get an 85% revenue share.

This is Apple basically saying: “We want this ecosystem to grow, and we’re willing to cut our take rate.” When Apple lowers its cut, I pay attention because they see a platform shift coming.

5. AI makes this 10× more important.

LLM-powered micro-apps (calculators, planners, agents, coaches, niche utilities) are tiny by design. They’re perfect mini-apps. Apple just created infrastructure for AI-native micro utilities to live inside bigger apps with built-in commerce.

6. Host apps become new “distribution landlords.”

If you own an app with traffic, you become a platform. You can host mini-apps, take a cut, and build a developer ecosystem around you.

It’s a new monetization model for existing apps with audiences.

7. This unlocks a wave of second-order opportunities.

- Agencies helping apps become mini-app hosts
- Mini-app dev shops
- “Shopify for mini-apps” toolkits
- Mini-app marketplaces
- Analytics for mini-app performance
- Discovery engines for mini-apps
- I'll be dropping mini app ideas on @ideabrowser and @startupideaspod

TLDR;

Apple just turned every high-traffic app into a potential superapp and every indie developer into a potential platform partner.

The App Store is becoming modular, composable, and layered. The next decade of consumer apps will look less like standalone products and more like ecosystems stitched together with mini-apps.

This is quietly one of the biggest distribution unlocks in years.

[Hashma Imnisar @hashrolls]

@itsmanulliii @h_rrish @MadumithaS172 @s_asheka Lmaooo this is such a small world 😭😭

[Hashma Imnisar @hashrolls]

It was absolutely an amazing experience to be a part of this study tour. The intense sessions and learnings, to the networking opportunities provided, were definitely some once in a lifetime time moments which will be cherished for life ❤️

[UNCTAD E-Commerce and Digital Economy @UNCTAD_ECDE]

The 14-day #eTradeforWomen study tour in China was a great success!

It brought together 32 women digital entrepreneurs from 12 developing countries to grow and scale in competitive environments & learn from one of the most digitally advanced countries in the world.

[Hashma Imnisar @hashrolls]

Shanghai was a mind blowing experience for sure. Grateful to have met such wonderful women from 13 countries who went from professional colleagues to now very good friends ❤️

[eTrade for Women @etradeforwomen]

The China Study Tour continues in Shanghai!

#eTradeforWomen community members deepened their understanding of China’s fast-moving #digital #economy through sessions with leading companies, while also building connections and experiencing the city’s culture. 🌐

[Hashma Imnisar @hashrolls]

Proud to represent Sri Lanka at the #eTradeforWomen Study Tour in China 🇨🇳.
Excited to learn, exchange with leaders, and join the Global Digital Trade Expo 2025,
bringing back insights to grow Talent Global

#eTradeforWomen, #ChinaStudyTour #WomeninBusiness, #WomeninTech

[Hashma Imnisar @hashrolls]

@marclou And yet he applied for jobs and works at a 9-5? This is good money man

[Hashma Imnisar @hashrolls]

Who said anything about AI taking over jobs? Look at these new jobs created 😌

[Hashma Imnisar @hashrolls]

@luqmaansa Makes sense.. Claude $200? Or $20/ month?

[Hashma Imnisar @hashrolls]

@lasiru @dinidu I can push with marketing if yall down. I’ve done a similar project in medical education