Top Tweets for #ATSS16
Making Brands Addressable https://t.co/XwgqFFzxbc @tubemogul @ooyala @CaratGlobal @AENetworks #TraderTalkTV #ATSS16
@wendy_hogan @cpokane like Churchill on democracy. Header bidding is the worst form of ad decisioning except for all the others :) #ATSS16
Wrap up of most of #ATSS16 - faced with complexity, APAC Marketers Stick to Proven Walled Gardens https://t.co/xc3OH5L3Nu via @exchangewire
Happy to have supported ATS Singapore. Great crowd & content as always. #ATSS16 @exchangewire @cpokane #programmatic
Mobile needs to improve attribution, creative, location accuracy, reporting - evolution, big opps ahead #ATSS16
Its full-on war as mad Irish moderator goes after the mobile ad folks. He missed the Year of Mobile. Oops #ATSS16
Change + redefine kpi's - starts w org structure, then marketing strategy, agency r'ship, actual spend #ATSS16
"You gotta merge online/offline programmatic to make marketing dollars work," Jo Mackenzie Publicis Media APAC #ATSS16
"...we all love the funnel..." #ATSS16
Huge desire to try the new programmatic in Asia. Fear of failure is also there: Mackenzie,Publicis Media #ATSS16
#ATSS16 panel - @vickilyon13 on how broadcasters should reclaim digital dollars by following their audience
Omni channel and cross device targeting - DMP crucial centre to reach the actual audience being targeted #ATSS16
A candid glimpse of his day of media consumption @matt_s_harty @TheTradeDeskInc #programmaticalltheway #ATSS16
Full house at #ATSS16 Singapore today - Mobile, Programatic & how to best address ad fraud & viewability a key focus
Attending ATS (Ad Trading Summit) Singapore 2016 #ATSS16
"Online video's an opportunity for broadcasters to reclaim spend lost to digital" says @vickilyon13. Agree, but at what price point? #ATSS16
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