Rick Mulia

Startup advisor. Growth strategist at @JhavtechStudios. Helping startups & businesses fix & grow their apps. ex-TWTR, MSFT, YHOO. DM me!

[Rick Mulia @rickmulia]

Thanks for reading. If you found my insight into MYOB interesting, follow me for more on overlooked startups and apps you can learn from.

[Rick Mulia @rickmulia]

From boxed CDs to cloud SaaS, they’ve survived the Xero era with smart pivots.

Here’s how MYOB stayed resilient—and relevant—in the face of fierce competition.

[Rick Mulia @rickmulia]

The lesson? Legacy can weigh you down or fuel reinvention.

MYOB turned brand trust & market knowledge into a SaaS ecosystem that serves SMEs end-to-end.

Resilience = embracing change—even when it’s hard.

[Rick Mulia @rickmulia]

Solar + home battery = fewer worries about bills or outages.

Energy independence isn’t just green—it’s mental minimalism.

Set it up once. Let the sun handle the rest.

[Rick Mulia @rickmulia]

Thanks for reading. If you like my thoughts on automations please follow me for more insights on making smart home tech work for you and your family.

[Rick Mulia @rickmulia]

Designing a smart home for a large family is an exercise in quiet restraint.

The most valuable automations aren’t flashy—they’re reliable, unobtrusive, and endure the daily rhythms of family life.

Here are three that stand the test.

[Rick Mulia @rickmulia]

Door Lock Notifications

Get alerts if an external door is left unlocked after 9 PM.

Peace of mind knowing your home is secure; no matter who last ran outside or forgot to close up.

[Rick Mulia @rickmulia]

@AqaraSmarthouse Don't forget your U100 and U50 (have both of them) which are both game-changer for ease of access utilising Apple Home Key. No more lost keys or forgotten codes from growing kids!

[Rick Mulia @rickmulia]

Some automations are built for efficiency. Others? For peace of mind.

A light that turns on when your kid gets home.
A notification if the garage is left open.

Some may be used every day, some may be only once a year.

Different goals. Same quiet value.

[Rick Mulia @rickmulia]

Thanks for reading. If you found insight on The CookBook App interesting follow me for more on overlooked startups and apps you can learn from.

[Rick Mulia @rickmulia]

Most recipe apps feel like ad-filled blogs optimised for search results, not users.
But the CookBook App quietly did something different:
it's built a tool for people who *actually cook*.

Here’s how it carved out a niche in the crowded food app space.

[Rick Mulia @rickmulia]

In the age of algorithm-driven food content, CookBook App took the opposite path.

- No ads
- No clutter
Just a paid, high-trust experience

Sometimes, the best apps don't shout—they serve.

[Rick Mulia @rickmulia]

Kid-proof automations means designing for chaos, not perfection.

Example: motion-activated hallway lights at night. No switches to break, no app to open.

Simple. Reliable. Survives slammed doors and curious fingers.
The best tech just works.