Top Tweets for #AdweekExecLab
“When an important event (like Hurricane Sandy) happens, that’s when people need us. They don’t want video on demand. They want someone who’s living through the experience with them.” @PatKiernan, @NY1 / @adweek #adweekexeclab
“I don’t think there’s that much of a difference between radio and TV. It’s all about talking to people in an honest way. I find a truth for myself and am able to deliver that for my audience.” - @angiemartinez / @adweek #adweekexeclab
"Brands should infuse nostalgic elements in their ads." #adweekexeclab
*People love things that remind them of themselves*
- Do dogs looks like their owners? Yes.
- Is your favorite letter part of your initials?
- Hurricane donations vs. population with that name/letter
@AdamLeeAlter, @NYUStern / @adweek #adweekexeclab
"Going local can help you be more authentic and relevant." - Val DiFebo, CEO Deutsch New York #adweekexeclab
“@Seamless is a great example of a local brand using specific data and insights to design advertising that resonates, and places these messages in the right place to reach the right person.” @ValDiFebo, @DeutschInc @adweek #adweekexeclab
“Search is a signal of curiosity. It is not a signal of conversion. There are many consumer need states, so brands cannot have a singular view of search and insert people into a consumer journey they didn’t ask for.” @sminero at #AdweekExecLab
“An emoji is a reflection of mood & mindset. You can deliver something relevant to life in an emotional moment. Harnessing those individual cues creates meaningful interactions.” @sminero on mastering personalization at #AdweekExecLab 🤓❤️🙌🏽
Search is a signal of curiosity, not a signal of conversion. #AdweekExecLab
You switch between devices so easily as a consumer, your expectations of different ads have started to change. #AdweekExecLab
Bad data is getting in the way of real progress. #AdweekExecLab
Getting a holistic view of the consumer is great, but it’s the application of the data that matters. #AdweekExecLab
The average user is exposed to 6,000 ad impressions per day 👀 that’s why great customer experience (incl. personalization) has to extend to advertising #AdWeekExecLab
Connected TV is likely the next big attention-getter of marketers, based on the opportunities it provides. #AdweekExecLab
One of the core challenges in consuming media today: the Frequency Problem. Try to minimize waste without reaching frequency saturation with your messaging. #AdweekExecLab
Looking forward to chatting with @jcoopernyc on the value of personalization at #AdweekExecLab
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