Top Tweets for #Altcasts
#Altcasts aren’t just a side dish for live games—they’re the secret sauce.🎯 They draw niche audiences + drive overall viewership 📈. Future of live sports streaming? Audience-first.🥇
(@FOS, h/t: @colincsalao; cc: @MMcCarthyREV) #SportsBiz #SportsTech #D2C #EmiratesNBACup
NEW: TNT Sports will launch a NBA 2K25 alt-cast during the knockout rounds of the NBA Cup.
Embedded throughout the "DataCast":
• Shot Meter
• 2K Badges
• Shot distance
• Player tracking
• Shot probability
• Official 2K camera angle
• Split-second game insights
🚀 Incredible viewership numbers. #Altcasts continue to help revolutionize live sports, boosting audience, engagement + revenue (think: sponsors + ads).🏆
Organic chemistry between talent is essential, paired with thrilling games = my #LogicalTake (vs. 🥵-take) #SportsBiz
Here is a crazy alternate telecast stat and shows you how massive South Carolina-Iowa was.
The Bird and Taurasi Show averaged 1.4 million viewers for SC-Iowa.
The Monday Night Football with Peyton and Eli average for 2023? 1.24 million viewers (nine games)
Teams must operate as 'agents of change' to "engage & manage a modern fan base." Think: #DTC to #altcasts.
As @JKosner + @EdDesser thoughtfully write, "good news is that level of digital & physical interaction is exactly what your fans want." (@SBJ)
#SportsBiz #SportsTech
Brad Holmes was incredible just now on the alt cast on https://t.co/zjB0fw0sN8 … Raving about Gibbs. Branch, too. Tremendous.
@JacobFeldman4 @novy_williams @soshnick @sporticast Alt-broadcasts (#altcasts). What do you like? Dislike? Viewer to #sportsbiz perspective. What's holding back others in versioning primary broadcasts to drive more audience/ad+sponsor $?
Separate, but related. What interactivity do fans really want?
"Altcasts"—innovative + different game presentations—provide fans w/ entirely new ways to experience live sports.
Creating #altcasts (think: versions) increases interest thus ⬆️ audience.
#NFL, along w/ partner CBS/Nick "get it." Looking forward to a Super #SlimeCast.
#SportsBiz #SportsTech #SuperBowl
Live sports #altcasts create value + new audience.
Value in storytelling content + $ revenue.
Humans like options. Differentiated ways to see, hear + experience events.
Media cos./rights holders like net new $ + new sponsors + new audience.
Every altcast is not the same. They differ in category, talent, concept & tone. When you find strong chemistry + concept, it takes off (think: #ManningCast; #NBAHooperVision).
Nickelodeon #SuperBowl LVIII #SlimeCast *validates* alternative broadcast value.
If you--media co./property/league/team--are not altcasting, you are missing out on serious value.
(@SVG_Brandon @sportsvideo; cc: @KisweVideo @NFL @Nickelodeon @CBSSports)
#SportsBiz #SportsTech #NFL #LiveStreaming
https://t.co/3YpfCTiY0Y
#Statcast is, by far, best exp. to watch #HRDerby. Really liked exit velocity + launch angle in real-time on one side of screen; +wider shot w/ real-time hit trails (think: golf Shot Tracer) on other side. #Altcasts = smart way to get new audience, ad/sponsor $ rev. #SportsTech #SportsBiz
The ESPN2 Statcast of the Home Run Derby has a graphic of where the home runs land unlike ESPN’s main feed which has cameras unsuccessfully following the ball.
Streaming tech enables viewers to choose version of live games they want to watch [think: #altcasts].
Next step=interacting w/ alt-versions.🔑=UX/easy-to-use w/i video but never-leaving-video.
Good @HowieLongShort analysis. #SportsTech #SportsBiz
https://t.co/ql9k5WPLOQ
“I think the world’s going to mass personalization, mass customization. Every other aspect of content is going that direction.” -- @LAClippers' Chairman Steve Ballmer.
#ClipperNation #ClipperVision #NBA (#altcasts via @KisweVideo)
#ClipperVision, D2C regional offering, features 6 sep. streams incl. #altcasts in Spanish, Korean & #BallerVision w/ @JCrossover & @BaronDavis.
@LAClippers' altcasts avail. via @NBA App (League Pass) in U.S. [except LA-area] + globally.
https://t.co/GyeZBTp7Fu
More #altcasts = smart 💡.
Btw, if anyone interested in making altcasts, drop me a DM.
FYI ➡️@NBA, @ESPN, @LAClippers' #ClipperVision all work w/ Kiswe Studio (@KisweVideo) for cloud-based virtual studio + efficient remote production to distribution.
#SportsTech #SportsBiz
Ever since the Manningcast blew up, we've seen several alternate telecast (AltCast) experiments, but there are still a ton of unexplored ways to broadcast games.
Here are 10 possible AltCasts that would get my attention.
#Altcasts drive engagement.
Proud of @KisweVideo collaboration w/ @NBATV NextGen group + talent (I see you @QRich) in producing #NBA altcasts incl. #NBAHooperVision.
Check out HooperVision on @NBA App.
#NBATwitter #NBAAllStar #SportsTech
🙌🏾🙌🏾🙌🏾
#Altcasts = intimate storytelling.
Think podcast chat meets live game b-cast/stream. #NBAHooperVision perfect use-case.💯⤵️
Feel like I'm at a sports bar watching w/ @QRich @nate_robinson @DWRIGHTWAY1 @KDTrey5.
Spitting 🔥perspective + stories.🙌🏀 #More
(@NBA, @NBATV) #NBA
The best moments from tonight's #NBAHooperVision stream on the NBA App, featuring special guest Kevin Durant.
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