Top Tweets for #AttributionAccelerator
We're still buzzing from last week's events-- check out our East Coast Speaking Tour of @TheCMOclub and #AttributionAccelerator here:
https://t.co/pLxjwTaBNc
Great content #attributionaccelerator
“As we moved from impulse attribution model to something more deterministic, #iSpottv became our source of truth and what we use for optimization.” -@dianaboyles of @HomeAdvisor 🏠
#attributionaccelerator
Today at #AttributionAccelerator @SamsClub's Abishake Subramanian and IRI's Michael Ellgass will share how a fully automated attribution platform helps advertisers optimize campaigns within 24 hrs of consumer transactions https://t.co/xb9uw4nZZb #advertising #optimization #CPG
Purchase based targets out perform all other targets by a wide margin. #attributionaccelerator #Attribution2019 #PurchaseBasedTargets @ncsolutions
Workshop at #AttributionAccelerator #attribution2019 by @ispottv
@GreenBook #myths #mythbusting about TV ads and #attribution.
Happening now at #AttributionAccelerator!
The #iSpottv workshop👨🏻💻👩🏻💻
TV Ad Attribution and Measurement: Three Myths and Three Revelations
@lutemi @havas @PublicisGroupe @Citi @GroupMWorldwide @TheTradeDesk I am sure there is a max - maybe it is 2-4. Probably need more than 1... #AttributionAccelerator #attribution2019 @ncsolutions
"...Your board or clients or nonmarketers always want a single KPI because it's easier to understand or talk about, but it doesnt really help the marketer to make decisions"
#panel #AttributionAccelerator
#attribution2019 #data
@havas @Citi @GroupMWorldwide @TheTradeDesk @4As
"To push towards better intelligence ... look for balance between rigor and adaptability." - Neala Brown, SCP Group Director, @HavasMedia
#attributuon2019 #AttributionAccelerator @HavasMediaUSA @GreenBook @MASS_Analytics @the_ARF
If you wait for the perfect measurement method, you will miss out... accept imperfection and work on improvement #AttributionAccelerator
MMM is about strategic advice on how to optimise between channels when MTA is about tactical implementation. #AttributionAccelerator
Great presentation this morning, @mrchriscable
@Diageo_News! Thanks for the shout-out on the contribution from creative from our Five Keys To Advertising Effectiveness study! https://t.co/6iDPYDetzr #attributionaccelerator
@LeslieWood_NCS https://t.co/9Z4eTJH9cH
Very encouraging to hear marketers talking about the balance between short term and long term goals and investment when it comes to attribution and measurement in 2019 #AttributionAccelerator @ncsolutions
Fantastic conversation on separating creative from media in sales effect measurement, focusing on long-term effects! #attributionaccelerator @ncsolutions #longtermeffects
It is critical to remember long-term goals when measuring short-term efforts. Companies often get lost on the "why" when focusing on short-term data.
#AttributionAccelerator #panel #marketing #data @GreenBook @AmericanExpress @Kantar @nytimes @Diageo_News @GSKUS
Balancing Short Term and Long Term Goals is essential when choosing the Attribution method #AttributionAccelerator
Balancing Short Term and Long Term Goals is essential when choosing the Attribution method #AttributionAccelerator
Last Seen Hashtags on Sotwe
Trends for you
Most Popular Users
Elon Musk 
@elonmusk
241.5M followers
Barack Obama
@barackobama
119M followers
Cristiano Ronaldo
@cristiano
113.9M followers
Donald J. Trump
@realdonaldtrump
111.8M followers
Narendra Modi
@narendramodi
107.2M followers
Rihanna
@rihanna
98.6M followers
NASA
@nasa
92.4M followers
Justin Bieber
@justinbieber
91.7M followers
KATY PERRY
@katyperry
89.7M followers
Taylor Swift
@taylorswift13
83.6M followers
Lady Gaga
@ladygaga
75.1M followers
Virat Kohli
@imvkohli
72.8M followers
Kim Kardashian
@kimkardashian
70.7M followers
YouTube
@youtube
68.8M followers
Neymar Jr
@neymarjr
65.8M followers
Bill Gates
@billgates
64.9M followers
Selena Gomez
@selenagomez
62.8M followers
The Ellen Show
@theellenshow
62.3M followers
CNN
@cnn
61.8M followers
X
@x
60.7M followers