Top Tweets for #BFCMWebinar
How are you treating a customer in the buying funnel in a unique way? Let us know!
#BFCMWebinar #LiveTweet
https://t.co/Z37uJHV3Aq
Black Friday and Cyber Monday are still important as anchors for customers, however, November is a period of time to focus on for driving sales.
#BFCMWebinar #LiveTweet
https://t.co/Z37uJHV3Aq
Purchases in November were great.
Starting well before Black Friday. π±
#BFCMWebinar #LiveTweet
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Black Friday shopping is more than that 24 hour period. Now BFCM is 5 days of shopping.
#BFCMWebinar #LiveTweet
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Find ways to maintain constant engagement with customers. Itβs hard to find new customers, so try and keep your current ones.
#BFCMWebinar #LiveTweet
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Customers are buying multiple sizes and colors to ensure they receive products they like.ππ¨
Making returns easier makes your life easier.
#BFCMWebinar #LiveTweet
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Offering in-store pickup saves on your profit margin while granting ease to your customer. π€
#BFCMWebinar #LiveTweet
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Make it easy for your shopper. Many LOVE curbside pick up. π
#BFCMWebinar #LiveTweet
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Customers love to give their opinion. Ask them. Give them the opportunity to talk. π€
#BFCMWebinar #LiveTweet
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Understanding abandoned shopping carts in your retail store β if you have the opportunity, ask them why they left that cart. Offering a discount could be critical to your business.ποΌ
#BFCMWebinar #LiveTweet
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If your customer is complaining about something. Listen to them. π¦»
#BFCMWebinar #LiveTweet
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If your checkout process is 4 pages long β youβre losing people at every click.π±
#BFCMWebinar #LiveTweet
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Your tech stack allows you to understand pain points from retail customers. @guidance and @Bazaarvoice are tools that enable you to optimize your store.
#BFCMWebinar #LiveTweet
https://t.co/Z37uJHV3Aq
Should I use my own chat box for my Shopify site versus manychat which has many restrictions on the rules of engagement? #BFCMwebinar
First, donβt spam them!
You can recover 63% of sales by simply retrying the payment method.
But when the card is expired, then itβs time to email them. Be authentic & make it super simple to update their info.
@churnbuster @kdlafrance #BFCMwebinar
There are 3 big holiday billing issues for businesses with subscription models.
1. Increase in spending limits
2. Increase in prepaid debit cards and gift cards
3. Increase in fraud causing users to close accounts
Whatβs a brand to do?
@kdlafrance @churnbuster #BFCMwebinar
You canβt just create gift guides. You also need to promote them.
Organic search works, but itβs competitive.
Ads promoting content cost up to 90% less than ads promoting products.
And emails, of course, are super effective.
@tlshields #BFCMwebinar
When you create gift guides, you exponentially increase your audience.
People want to know what to buy their friends & family.
You can help them out!
Tips:
- Be niche!
- Use SEO keywords
- Partner with other brands
@tlshields #BFCMwebinar
Update your email flows for #BFCM.
π Abandoned cart: Increase send frequency
π Update all your email sequences to include holiday promos
@bluestoutdev #BFCMwebinar
Everybodyβs concerned about customer acquisition costs - but you have more levers than just ads!
During BFCM:
βΌοΈ Add a promo bars on your site that include relevant coupon codes
π Stop collecting email addresses temporarily (itβs only 4 days!)
@bluestoutdev #BFCMwebinar
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