Top Tweets for #BigGameSummit
How many Maya Rudolphs are too many? Some number more than 4. More Maya. #biggamesummit #superbowl ads #neuropulse tracking emotional response w #neuroscience
KLARNA: More SNL alum goodness. A quartet of Maya Rudolphs is an outstanding choice. One of those ads that's really good as a :30, but we wish there was a :60 so we could get more Maya. #BigGameSummit
KLARNA: More SNL alum goodness. A quartet of Maya Rudolphs is an outstanding choice. One of those ads that's really good as a :30, but we wish there was a :60 so we could get more Maya. #BigGameSummit
Really enjoyed talking with @Present_One & @griner at the @Adweek #BigGameSummit today.
Sports fans turn to #YouTube to watch highlights, nostalgic games, athlete content. Great opp for brands to show up off the field and beyond the season.
🏈🙌💻
@YTAdvertisers #Superbowl2021
Thank you for joining us for Adweek's #BigGameSummit! Be sure to follow us #SuperBowl Sunday for live ad coverage and Big Game excitement—we look forward to seeing you there!
"Have somebody that has your back when you're going something like this. If you're going to do something this ambitious you need to have a client that has their stuff together and has a plan." @MartinAgency's @danthirtysix #BigGameSummit
"It's doing what we hoped it would do, which is bring a little levity and happiness—while also doing the hard work. We still need to smile, we still need to see things that bring us joy and optimism." @Doordash's @DavidTaiBornoff #BigGameSummit
Why Sesame Street/Daveed Diggs?
"Why NOT Sesame Street? The campaign is about your neighborhood. And Daveed Diggs is a talented triple threat." @danthirtysix
"Sesame Street is a partner that cares about the things that we care about." @DavidTaiBornoff #BigGameSummit
This year, @doordash is making its #SuperBowl with a spot from @MartinAgency that gives back to businesses in need. @DavidTaiBornoff and @danthirtysix talk about the agency-client relationship and what makes a successful campaign. #BigGameSummit https://t.co/KRTpDraneJ
Key insights from @RocketMortgage's @caseyhurbis. #BigGameSummit
.@RocketMortgage will have an in-person war room—with people spaced 8-10 feet apart—to manage things "at the speed of the game." @caseyhurbis #BigGameSummit
"How as a brand do you decide to be in the Super Bowl? Being at home has never meant more to Americans as it has in the past 6 months, and this is an opportunity to show that you're here for them." — @RocketMortgage's @caseyhurbis #BigGameSummit
Following Rocket Mortgage’s top-five finish in Ad Meter last year, @USATODAY's @rick_suter discusses recent changes with @RocketMortgage's @caseyhurbis who will share how the company’s marketing strategy shifted. #BigGameSummit https://t.co/KRTpDraneJ
"The Super Bowl gives people the opportunity to feel like the world isn't upside down, if only for a couple of hours."
@MountainDew's @nicoleaportwood #BigGameSummit
In @MountainDew's ad starring John Cena, viewers are challenged to count every single Major Melon bottle in the ad and tweet the number.
(Watch the teaser in our #SuperBowl Ad Tracker)
@nicoleaportwood
#BigGameSummit
Takeaways 👀:
1. Content is more personal and more relatable.
2. User experience from home is working towards really immersing them in the live moment (as if they're actually there!) and can feel the excitement!
@Adweek #BigGameSummit
.@Pepsi's @T_Kap says Pepsi is the No. 1 brand among all brands associated with the #SuperBowl because it's right in the middle of the action. #BigGameSummit
In this joint session, @Pepsi's @T_Kap and @MountainDew's @nicoleaportwood share how these iconic brands are making #SuperBowlLV memorable. #BigGameSummit https://t.co/bACaZRAH69
How to show up for the #SuperBowl on YouTube and related platforms, from @google's @SadieThoma #BigGameSummit
People want to understand and connect in new ways—go beyond the highlights and analysis to get to know the players and the backstory behind the teams. That increased personal connection will continue to rise.
@google's @SadieThoma #BigGameSummit
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