Top Tweets for #CIPRGLGLecture
Amazing insights into how the @cabinetofficeuk responded to support businesses during COVID from Maddie Burns at tonight's @CIPR_Global @LondonPR Annual Lecture. A key lesson was to be open to people expanding beyond their remit #CIPRGLGLecture
“Practical. Personal. Professional.” The three words that summarised the challenge ahead of Maddie Burns and the Covid communication team at the @cabinetofficeuk at the start of the pandemic #CIPRGLGLecture
Our MD and Co-founder @DarrylSparey is hosting tonight's @CIPR_Global @LondonPR Annual Lecture. And he *forgot* to introduce himself or say where he worked... And he calls himself a professional communicator... #CIPRGLGLecture
Awesome to see a shout out for my former agency @hotwireglobal's creation of the term "Thunberging" for @okcupid (which I think @trouse11 MAY have coined?) at the @CIPR_Global @LondonPR Annual Lecture. Another great presentation by @MichaelKayePR at tonight's #CIPRGLGLecture
There were SO many significant moments of cultural shift beyond the pandemic over the last year or so - particularly #BLM and @MichaelKayePR is sharing the thinking behind the @okcupid response and their dedication to taking the conversation further #CIPRGLGLecture
You cannot be afraid of failure says @gojohnab - it’s the only way to get the C Suite to sit up and pay attention #CIPRGLGLecture
If this insight from @gojohnab during the #CIPRGLGLecture @LondonPR excites you about #PRMeasurement, then look up #AMECMM for a huge treasure trove of content to catch up on from this month's events organised by @AmecOrg
Qualitative analysis is absolutely needed alongside quantitative data to identify inconsistencies but also to take note of trends that may be a significant part of the overall measurement narrative. It’s all about Integrated Evaluation says @gojohnab @AmecOrg #CIPRGLGLecture
Big shout out for another of the PR Class of '20 at tonight's @CIPR_Global @LondonPR Annual Lecture for @WelcomeToShook's @_ghop_, who @gojohnab called a "planning genius" #CIPRGLGLecture
We're shortlisted for three @AmecOrg awards next week. So we'd just like to say that this presentation by their Global CEO @gojohnab at tonight's @CIPR_Global @LondonPR Annual Lecture is possibly the best presentation we've *ever* seen and was utterly brilliant #CIPRGLGLecture
We must make measurement tangible to help you understand and bring your “why” to life - because ultimately it is all about solving a human problem. Remove reliance on vanity metrics and focus on impact @gojohnab #CIPRGLGLecture
We must make measurement tangible to help you understand and bring your “why” to life - because ultimately it is all about solving a human problem. Remove reliance on vanity metrics and focus on impact @gojohnab #CIPRGLGLecture
If you can't measure it, then it's not an objective. There has to be meaningful value in what you are putting out. It has to be aligned to your organisation's biz goals.
So true @gojohnab @AmecOrg #CIPRGLGLecture @LondonPR #AMECMM
I'm delighted to see @gojohnab of @AmecOrg on tonight's @CIPR_Global @LondonPR Annual Lecture. There's no-one better to speak to the theme of "demonstrating the value of communications through challenging times" #CIPRGLGLecture #PR
Excellent advice from @KamiquaPearce - founder of @ColdrLondon from tonight's @LondonPR #CIPRGLGLecture - thank you for your honesty and passion!
“It’s really important to be brave and understand the role that comms CAN play and the roles it CAN’T. Strong leadership. Strong direction. Strong values.” - @KamiquaPearce
#CIPRGLGLecture
“It’s really important to be brave and understand the role that comms CAN play and the roles it CAN’T. Strong leadership. Strong direction. Strong values.” - @KamiquaPearce
#CIPRGLGLecture
Incredible insights from @KamiquaPearce about why she started @ColdrLondon and her thoughts on the “black square” trend that hit comms last year #CIPRGLGLecture
Really insipring story of how to get meaningful stakeholder communications programmes off-the-ground during the pandemic, from @KamiquaPearce of @ColdrLondon, at tonight's @CIPR_Global @LondonPR Annual Lecture #CIPRGLGLecture #PR
Tips from @AbeSmith on the @Zoom journey in 2020:
1. If media is engaged, do your best to ride the interest as best you can
2. Ensure you know where you are going & how to control the narrative
3. Measure and understand the results
Wise words.
#CIPRGLGLecture @LondonPR
human stories that connected the world became the focus - as meeting minutes grew from 100bn minutes in Jan 2020 to 300 trillion by the end of the year. Amazing story of the role of comms in @Zoom growth that year via @abesmith at @LondonPR #CIPRGLGLecture
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