Top Tweets for #DataFrugality
@SouveraineTech Bien plus que la #datafrugality qui sent son un terme marketing.
Il y a dix années de cela, Bruce Shneier parlait d'écologie de la donnée avec la disparition programmée des traces de serveurs.
Ça devient suffocant ce besoin d'améliorer notre expérience client. Est-ce que la vieille et grande Europe a autre chose dans ses cartons que de s'aligner sur le profilage commercial invasif des US ? Quelque chose d'un peu plus exaltant ? #DataFrugality #morethancustomers
#Carrefour s'associe à @Criteo et #Google pour développer une #plateforme dont le but est d'améliorer l'expérience client. #ux
L'enseigne collectera les #data clients et les revendra à ses partenaires - stratégie marketing ciblée.
Via @fourmeux
https://t.co/s6GbZ72nna
Consumers don't want to give unlimited access to their information anymore. S4M CPO Augustin Amann explains why we must champion data frugality as a way of respecting their privacy.
#datafrugality #adtech #postcookie #idfa
https://t.co/dTqlkUHTpv
I could't agree more that this is a must-read for anyone serious about: #DataStrategy, @InformationSilo's, the #fragmentation they cause, #DataFrugality, a shift in #InformationOwnership and #UbiquitousKnowledge.
Questions?: feel free to give us a ping.
#AtosSC #Journey2024
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Atos and #SiemensAdvanta have teamed up to bring you fresh perspectives on how to extract value from your data - and use it to create new services and offerings.
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Data frugality is about brands’ respect for user privacy. Augustin Amann, CPO at S4M, explains how brands can still succeed & be additive to the world & sustainable for their business. Read his piece for @AdExchanger. https://t.co/43qpNXMmAx
#datafrugality #adtech #cookie #idfa
As we move towards a post-cookie/IDFA world, data frugality should come first. In his piece for @adexchanger, S4M CPO Augustin Amann explains why brands should use the least amount of data possible to fulfill their objectives. https://t.co/naedDvq2IK
#datafrugality #adtech
Definitely a must for everyone interested about #EnterprisePurpose. To tease: Can new thinking about information ownership, exchange and linkage increase #DataFrugality and introduce a whole new era of #UbiquitousKnowledge? We think it can.
#Journey2024
https://t.co/P3EeoWRc4f
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