Top Tweets for #DistinctiveAssets
modern web design is just different flavors of oatmeal
Oh it's on! I found some guy doing a vodcast in a bin. I do bins. Back off pal. #DistinctiveAssets #BinJuice #BinOff
Why Your Logo Isn’t the Key to Your Brand Success
In our talk on brand, we discussed why a logo is the least important aspect of your brand. #Brand #MarketingTips #DistinctiveAssets
Congrats @Nilsleonard for raising the creative bar yet again
Let's see more work like this take off in 2024
✈️ #BritishAirways #OOH #UncommonCreativeStudio #CreativeAdvertising #DistinctiveAssets
It's a bit mean, I know, but I am always pleased when these tales of disastrous rebrands/redesigns emerge, as they are such valuable cautionary tales. This one is going into my cautionary tales larder alongside the Tropicana one that tanked sales by -$30m
If this actually works, this will be exciting. But, how can this be possible?
Because much of the digital stuff being wrought today is a variation of the same 3–4 concepts: storefront, conversion funnel, confirmation, and post-purchase support.
Automating it makes sense — 1/2
Brand identity and digital design work for ECI Games (Magick Studio, 2023).
#branding #webdesign #distinctiveassets #videogames #gamescom2023
Turns out it was the generic DTC site aesthetic that triggered the singularity #distinctiveassets
ChatGPT crafted web design😮
- Told me the wireframe (with CRO in mind)
- Wrote the copy
- Chose the colors/fonts
- Wrote a Midjourney prompt for the hero image.
Put the pieces together in Figma and this was the result✨
https://t.co/iAPBqebSWR
One year after a major "re-brand", the brand is axed. Food for thought.
#distinctiveassets #brand Jenni Romaniuk Ehrenberg-Bass Institute University of South Australia https://t.co/glfRKODb91
*sighs in meh* #distinctiveassets
Those Mastercard ads are really fantastic - great use of their distinctive asset while landing the message around sharing experiences.
Kudos to whoever is behind this 👌
On the category: “I just saw a sea of sameness.”- Tim Schroder, SVP of Marketing at @SaveALot on @themktgtoday. Hear their marketing transformation and rebrand. #distinctiveassets @ProfByron #harddiscounters #brandcampaign @markritson
https://t.co/qbZrun30lf
“Ah the homogeneity!” #distinctiveassets
These are two different companies.
The beauty of capitalism and free market is that if you’re successful & your barriers of entry are low enough, others can easily follow you and the money.
Left (Recess) Right (Daydream)
Managing Partner, Richard Taylor, on iconicity as the route to impact – as featured by @TransformSays
https://t.co/s3QWGWT5Ev
#iconicity #distinctiveassets #fightforrelevance #winningthefight #fmcgbrands #FMCG #BrandCoherence #brandtransformation #ImpactIsEverything
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