Top Tweets for #FSFConference
From the panel session, differentiation is hard to deliver for many financial services companies. One area that can help is driving diversity and showcasing this to the markets and customers you serve. #FSFConference #marketing #differentiation
Excellent line up of speakers @TheFSForum autumn conference @petermarkey TSB, Huw Davies @OBL_events on the transformation open banking will give consumers more choice #openbanking #FSFconference
Followed by some fantastic insight from @petermarkey in the Q&A session. Reinforcing why he’s constantly listed as one of the industry’s most effective marketers. #FSFconference
Some inspiring talks so far on the benefits of long term brand building vs short term sales promotion at #FSFconference today. #fsfconference #financialservices #jjmarketing #london #contentmarketing
Fantastic to see the results from Carl Britton @DirectLine_UK from investing in brand building with Fixer! #FSFconference
Nick Pugh @ebiquityglobal talks about the challenges faced by siloed companies taking a partial view when it comes to evaluating marketing impact. Leads to erroneous decisions. #FSFconference
Delighted to be sponsoring the Financial Services Forum Spring Members’ Conference “Short-Term vs. Long-Term: Getting the Balance Right” which is taking place in London this morning @TheFSForum #FSFconference #FSForum
#fsfconference achieving financial independence is the most important life goal according to @jamessandberg today
Pleased to see the importance of emotional brand connection being highlighted by @jamessandberg @CustomerDevoted. We see @MESHExperience that a positive brand encounter has 3 times the impact of a neutral one on brand consideration. #FSFconference
#FSFconference David Cowan @TheFSForum and Mark Brayton kick off an event with fab speakers from @dlgroupmedia, @CooperativeBank @CustomerDevoted @jamessandberg @ebiquityglobal @Interbrand Lots of opportunity to challenge! Sounds great.
Great content @womanbitesdog ! Many thanks for giving the audience so much to think about. #fsfconference
Really enjoyed speaking at today's Conference @TheFSForum on winning in an ideas economy. Excellent insights shared from fellow speakers, big thanks to @TheFSForum for a great event #fsforum #marketing #thoughtleadership #consultancy @manbitesdogb2b photo credit @FionaMESH
Les Binet argues that short-termism damages marketing effectiveness & an over-focus on performance marketing is at the expense of brand. Financial Services is the worst offender #FSFConference #marketing #b2b #FinancialServices
Fantastic insight into developing good creative briefs from John Almond - useful for strategies of any kind! Importance of time and space for big ideas #FSFconference @TheFSForum #marketing
As an ex-client and present agency person, I totally agree with John Almond that great marketing comms start and end with the client brief. #FSFconference
Two-thirds of growth and profit come from brand building - across all sectors. Brand building makes activation more efficient, converting #brandequity into sales. #FSFconference
“To win in the ideas economy you need to out-think your rivals, your customers and your investors.” @womanbitesdog shares our approach to creating ideas that sell. @TheFSForum #FSFConference #thoughtleadership #FSForum #financialservices #marketing
#FSFConference “Agility correlates with future success” @womanbitesdog @manbitesdogb2b 3/4 of business leaders believe that responding to change is key.
#FSFConference @manbitesdogb2b Claire Mason “Business leaders are worried about one thing...the future”. They are more worried about non traditional competitors than historic ones.
Fascinating insights from @johnhoffmire about the importance of employees’ Personal Financial Wellness and the need for workplace financial education programs. @TheFSForum #FSFConference #thoughtleadership #FSForum #financialservices #marketing
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