Top Tweets for #FTVASYDNEY

over 4 years ago

Huge audience for #ftvasydney

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over 5 years ago

#ftvasydney brought the industry together for the first time in 12 months. Together we explored a host of topics from the content pipeline, to the opportunities of connected TV. Check out some of the happy snaps here: https://t.co/3ov4hFkzbN

Think_TV's tweet photo. #ftvasydney brought the industry together for the first time in 12 months. Together we explored a host of topics from the content pipeline, to the opportunities of connected TV. Check out some of the happy snaps here: https://t.co/3ov4hFkzbN https://t.co/sYVVa92NwY

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over 5 years ago

There is an amazing level of collaboration but there still needs to be a level of competition (between broadcasters) Toby Dewar @Foxtel #ftvasydney

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over 5 years ago

If you can get the creative and the message right, you can do more than just engage people, but encourage them into action - Seven's Nicole Bence #ftvasydney #thinkTV #marketingeffectiveness #television #advertising #marketing

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over 5 years ago

"TV is a brand-safe, premium environment at scale," says Lisa Ronson, CMO, @Coles #ftvasydney #thinkTV #marketingeffectiveness #television #advertising #marketing

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over 5 years ago

“Marketing segmentation is only useful if you can clearly differentiate between audiences and act on them” @lisaronson CMO @Coles #ftvasydney

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over 5 years ago

The evolution of TV buying challenges. Brett Poole Australian MD @Finecast @AunzGroupm #ftvasydney

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over 5 years ago

That content panel was excellent and it really does make me think I don't focus enough on these folks at these events. Really interesting. #ftvasydney

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over 5 years ago

"Australians absolutely crave Australian stories," says @Foxtel’s Amanda Laing #ftvasydney #thinkTV #marketingeffectiveness #television #advertising #marketing

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rkbake @rkbake

over 5 years ago

Brent Smart and Mindshare CEO Katie Rigg Smith on stage at Future of Tv exploring why Brand building is the biggest competitive advantage a marketer can create - layering on data and targeting enhances it #ftvasydney

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over 5 years ago

Positive content brings a positive mindset, and makes you more open to advertising measurement. #ftvasydney

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over 5 years ago

"When you see sports content, you get excited, and that excitement is transferred to your perception of the brand," says @DuaneVaran, CEO @MediaScienceLab #ftvasydney #thinkTV #marketingeffectiveness #television #advertising #marketing

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over 5 years ago

TV programs induce a positive mood, which results in viewers perceiving an ad more favourably - @DuaneVaran, CEO @MediaScienceLab #ftvasydney #thinkTV #marketingeffectiveness #television #advertising #marketing

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over 5 years ago

Brent Smart is talking almost too much sense about brand building. I just don't understand why more brands don't take more notice. I am going to circulate that fireside far and wide. #ftvasydney

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over 5 years ago

IAG CMO Brent Smart: "Brand is the most important competitive advantage that a marketer can bring to their business." @smarty_said @IAGAust #ftvasydney #thinkTV #marketingeffectiveness #television #advertising #marketing

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