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Romanian Think Tank New Strategy Center publishes “(Con)Trolling the Russian Information Warfare Efforts: North Atlantic Fella Organization’s Digital Activism against Moscow’s Wartime Propaganda”, a study dedicated to one of the most unconventional phenomena of contemporary information warfare: the role of memetic culture and digital activism in support of Ukraine. 📍The study analyzes how the North Atlantic Fella Organization (#NAFO) has asserted itself as a decentralized digital actor, able to combine humor, irony, and online visual culture with concrete goals of challenging Russian propaganda and mobilizing international solidarity for Ukraine. The analysis follows both the offensive dimension of memetic activism — by ridiculing pro-Kremlin narratives — and the defensive dimension, by strengthening the legitimacy and informational resilience of the pro-Ukrainian camp. 📣By exploring the relationship between hybrid warfare, influence operations and so-called "memetic warfare", the study shows that NAFO is not only a viral expression of internet culture, but also a relevant example of how digital communities can produce symbolic, political and even material effects in conflict contexts. At the same time, the analysis highlights how such forms of online mobilization can function as tools of civic resilience, crowdfunding and transnational support in a war marked by narrative competition and informational confrontation. 📍The study thus proposes a broader reflection on the transformation of digital activism in the context of contemporary conflicts and on how new forms of online participation can influence both the information space and the broader architecture of democratic resistance to hybrid aggression. 📚The analysis was carried out by Răzvan Ceuca, expert in cyber and international relations at the New Strategy Center, and the peer review was done by Iulian Popa, Senior Associate Expert, New Strategy Center. The study can be accessed here: https://t.co/qBoXw0RU79