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#FoundersPleaseNote #MVPNotEnough #RandomMondayThoughts
A few things have changed these days for founders and what may have been considered to be adequate in the past no longer are. Here are some simple things every v1 of a product should have.
1) Flexible login
- Login via Google/Apple/LinkedIn/Meta/Microsoft should be a default these days.
- Login via FaceID or any other biometric should be a an automatic.
- Mandatory 2FA should be a default - whether via passkey or whatever.
I mentioned this to a founder a 3pm one day - he had another version rolled out at 5:30pm. This is not a lot of work - but its sheer laziness if you don't incorporate in your MVP. Lack of it shows you truly are thinking prototype - gives no confidence to investors.
Also includes basic password reset capabilities with a pleasant email - not just default text. Again - use ChatGPT to come up with the text if you don't know what to write.
2) A good dashboard/home page
- Dashboards are the easiest thing to implement nowadays - used to be a big deal in the past, now its table stakes
3) A good personalised demo/walkthrough/AI companion
- Again - it's unacceptable to me to be thrown into a complex tool without good synthetic data to help me visualize how I would use this product and without an assistant guiding me
4) If possible - integration with WhatsApp - especially for an Indian or emerging markets audience
5) Simple sharee features - with a promo code a la the Dropbox code (both of us get $5 of credits)
6) A sequence of welcome messages/emails over the first week and then weekly - that are personalized but not spammy - showing the humility of a founder wanting feedback and continuously building some new capabilities, ideally thanking the community for their inputs
7) A public dashboard showing signups, usage, feedback and comments - ideally dovetailing it into a community
8) A content blog/X-thread/video showcasing your nuanced understanding of the problem - a momentum post every week showing how well the market is adopting your product
9) Showcasing and applauding your team members who are building these amazing things - gives confidence you are building an "org" especially for b2b companies
10) A monthly newsletter that goes out to everyone - especially investors - about the progress of the company, even if not overly positive.
Employees, Founders, Founder/Employee Families & people who write checks are all investors in a startup - it's important to keep them all informed and ideally excited.
Every one of these features can be mostly implemented as horizontal infra but are as important as core functional capabilities for whatever problem you are solving.
Thoughts welcome...of course all this assumes you have a product that is potentially valuable to the end users :)

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