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This thread quotes extensively from this article, by @gilduran76 of #FrameLab - an important project explaing the dynamic relationship between language, politics, and your brain, by Gil Durán and Dr. George Lakoff.
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https://t.co/hcH5VRVVrp
Donald Trump is currently in a hell of his own making.
#FrameLab
"For years, he amplified conspiracy theories about pedophile sex trafficker Jeffrey #Epstein. Now that he's back in the @WhiteHouse, he's denying and downplaying the story. He wants his followers to “move on.” But that won't work.
The simple reason: the Epstein story has already been framed in the minds of the #MAGA masses. This means Trump's new claims will bounce right off of their brains and, potentially, make them see Trump as a betrayer of trust.
For years, Trump positioned himself as the hero of a very specific story: the Crusader against the Deep State, the Truth-Teller who would expose corruption, the Outsider fighting a rigged system.
At the center of this heroic narrative sat the mythical Epstein Client List. It wasn't just a document, but a sacred object in the MAGA cosmology—the promised revelation that would vindicate every conspiracy theory and expose every enemy.
Trump positioned himself as the keeper of this holy grail of right-wing conspiracy theories. He sold himself as the only leader brave enough to reveal its contents. But now Trump is trying to flip the script. His administration says there's no Epstein Client List. Attorney General Pam Bondi, who once said it was sitting on her desk, now denies its existence entirely.
That's not just a policy reversal. It's a catastrophic frame collapse, and one that appears to seriously jeopardize Trump".
https://t.co/jD0t7Rt2xJ
My own summary is above, but journalist @gilduran76 - of the brilliant #FrameLab - has now written his own summary, review and interpretation of it, which I reproduce with a few links and commentary, below.
Access his original (25 February) article here:
https://t.co/QaWoGCt4y0
Most people have little idea about how the metaphors used to frame social, economic, and political issues have a profound effect on how we think, behave, and vote.
#Framelab
#THREAD
Another year, and lots of opportunities to stop the spread of bigotry, nationalism, xenophobia, jingoism, authoritarianism and fascism!
Some of us mean it when we say #NeverForget and #NeverAgain.
#Framelab offers us some #NewYearsResolutions:
https://t.co/6hZM2MkjO3
Finally, it's vital that we help to inspire others to stay engaged in the fight.
Persist! Persistence is the best resistance!
Subscribe to #Framelab here:
https://t.co/z9Scgkwduc
I'll leave you with one of my favourite inspirational quotes, from Frederick Douglass:
Here’s a list of #FrameLab's New Year's Resolutions for 2025:
1. Be Brave.
Avoid helpless/hopeless talk. Authoritarians want you to feel powerless because it makes their work easier. Courage, faith, & optimism are essential. Fascism feeds on cynicism & pessimism, so starve it.
#THREAD
Another year, and lots of opportunities to stop the spread of bigotry, nationalism, xenophobia, jingoism, authoritarianism and fascism!
Some of us mean it when we say #NeverForget and #NeverAgain.
#Framelab offers us some #NewYearsResolutions:
https://t.co/6hZM2MkjO3
What the tech authoritarians describe as “gray” politics is a 21st century version of Strict Father Morality. It is a moral system that replaces God with technology and money – and with the moral supremacy of those who control both.
Article by #Framelab's Gil Duran.
Here's why Gil Duran of #FrameLab chose the frame of 'Destruction of Government by Elon' (DOGE):
First, this frame is true. It accurately – and directly – describes the situation.
Ok, that's pretty much it.
In another excellent #Framelab article, Gil Duran wrote about "Unhumans," a book by right-wing conspiracy theorist Jack Posobiec, with an enthusiastic foreward by Steve Bannon & promotional blurb by JD Vance, Trump's nominee for VP, who wrote:
https://t.co/ZJLSBY12DE
This 🧵quotes this article by Gil Duran of @GeorgeLakoff's #FrameLab. George is a cognitive linguist & philosopher, best known for his thesis that our lives are significantly influenced by the conceptual metaphors used use to explain complex phenomena.
https://t.co/AgnXPYfwRD
According to the good people at #Framelab, it’s because they view certain issues through the lens of their conservative morality.
In the conservative moral worldview, problems like addiction, crime & poverty result from individual failures & shortcomings. https://t.co/RrzGDKsySW
The attacks on the welfare state in the 1980s were based on views that saw poverty as the result of individual moral failings, rather than structural inequality. This narrative has become so dominant, it is now unusual to hear the Govt attach the prefix 'structural' to any issue.
#THREAD
Another timely article from @GeorgeLakoff's #FrameLab.
George is a US cognitive linguist & philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
https://t.co/bzhVDlvUda
Algorithm Warfare: How Elon Musk uses Twitter to control brains.
Like Trump, Musk has weaponized tweets for the information war
#FRAMELAB
by Gil Duran and George Lakoff
https://t.co/wFZ9mVH3Ft
MoM: March 13 - different ways of thinking about the same thing, conservative moral hierarchy, and mammoths not bulls.
#ChrisFields #FrameLab #embodiedcognition #MiddleEast #reality #consciousness #self #mind #brain #thinking #shapeyourreality
https://t.co/APCeN4UzFO
@GeorgeLakoff Politics is a war to control brains, and framing is the most important weapon of all.
— George Lakoff and Gil Duran | #FrameLab
Further reading:
“The Power of Framing: It’s not what you say, it’s how you say it,” The Guardian (2016)
https://t.co/bSv4R2EvaY
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