Top Tweets for #FuelUpWithFortune
A look back at an unforgettable week at @Cannes_Lions.
From thought-provoking conversations at #FuelUpWithFortune to meaningful connections across the French Riviera, Fortune brought together today's most innovative leaders to explore the trends, ideas, and innovations shaping the future.
🔗 Explore our exclusive coverage here: https://t.co/IgjkqLSBSK #CannesLions2026
"When a connection is authentic and real, it's so obvious to both parties."
At #FuelUpWithFortune during #CannesLions2026, Gstaad Guy shared how building an authentic connection with his audience helped turn a viral video into a thriving community—and eventually a platform that brands wanted to be part of. https://t.co/AvcmyV5dki
Rather than prioritizing cashback and discounts, @Sephora CMO Zena Arnold shared at #FuelUpWithFortune how the retailer built its loyalty program around products, experiences, and community. https://t.co/DlwOtD4EKx
Pointing to the World Cup and the New York Knicks, Kraft Heinz North America CMO Todd Kaplan said at #FuelUpWithFortune at @Cannes_Lions that sports are one of the few places where brands can authentically connect with deeply engaged audiences. https://t.co/DlwOtD4EKx
"Every half a second, somebody comments on Manchester United on social media."
At #FuelUpWithFortune at @Cannes_Lions, @ManUtd's Chief Communications Officer Toby Craig shared how the club connects with one of the world's largest fan bases. https://t.co/Y0e78YCpYk
At #FuelUpWithFortune at @Cannes_Lions, @Lenovo's SVP and CMO of Intelligent Devices Group & International Markets Emily Ketchen shared how Lenovo is using 3D avatars to make World Cup replays more accurate—and more human. https://t.co/4ev8lf2mE6
“When a connection is authentic and real, it’s obvious to both parties,” Gstaad Guy told #FuelUpWithFortune in Cannes.
“And when it’s artificial or forced, it’s equally obvious. The audience always knows.” https://t.co/ATdFUXnesN
Fortune is on the ground at @Cannes_Lions this week as an official media partner.
At #FuelUpWithFortune, leaders from Uber, Sephora, Lenovo, and more agreed: audiences know what’s authentic—and reward brands that get it right.
🔗Register for Fortune's post-Cannes briefing here: https://t.co/AvcmyV5dki
"Always judge the person that's giving you advice."
At #FuelUpWithFortune at @Cannes_Lions, @VaynerMedia CEO @garyvee shared the worst business advice he ever received—and why he ignored it. https://t.co/kQi1duKtaa
Fortune is returning to @Cannes_Lions International Festival of Creativity as the official media partner of the festival. 🌴
This year, #FuelUpWithFortune brings together some of the most influential leaders across marketing, media, technology, and business for conversations focused on what actually drives growth.
Register and view the full programme and speaker lineup: https://t.co/3LKAi8jVJf
Fortune is heading to Cannes Lions as the festival’s official media partner, bringing together global business and marketing leaders for conversations that move the needle.
Hosted by @kamalahmednews and Ruth Umoh, #FuelUpWithFortune returns to the Croisette to explore trust in the age of authenticity, the future of brand loyalty, and career-defining campaigns from some of marketing’s most influential women.
Join us June 23 to hear from:
🎙️Toby Craig, CCO, Manchester United
🎙️Zena Arnold, CMO, Sephora
🎙Tati Lindenberg, CMO, Unilever Home
🎙️Louise McEwen, CMO, McLaren Racing
🎙️Todd Kaplan, CMO North America, Kraft Heinz
...and many more.
Register your interest here → https://t.co/4Fl3G0kPjO
#FuelUpWithFortune returns to Cannes on June 23!
Led by @kamalahmednews, Fortune's Executive Editorial Director, UK & Europe, this event brings together CMOs and marketing leaders to explore the forces shaping the next generation of marketing and brand strategy, including:
⭐️ How today’s leading CMOs are building campaigns that actually drive impact
⭐️ What it takes to establish trust in an AI-driven world
⭐️ The evolving intersection of entertainment, AI, and human connection
Save the date: https://t.co/a7mZTH37UQ
“After I’ve achieved and I’ve secured financial stability, I realized that my upbringing and the communities that I live in, that my family lives in, need help," NFL defensive tackle @EfeObadaUK said while speaking at #FuelUpWithFortune in Cannes. https://t.co/d66MzmxzVo
“And one thing about leadership is that you have the burden of knowing.”
@MarsGlobal North America President Anton Vincent told #FuelUpWithFortune in Cannes that it’s “critical” for leaders to be intentional when making big business decisions. https://t.co/9Us6LxMPyh
NFL defensive tackle @EfeObadaUK explained how he overcame rejection to find success in the league while speaking at #FuelUpWithFortune in Cannes. https://t.co/d66Mzmx25Q
https://t.co/B0p1npgGrW, the founder and CEO of @focusyourideas, issued a warning at #FuelUpWithFortune at Cannes: Unregulated AI could lead to a "dystopian" future.
“When I went into the NFL, I had a lot of impostor syndrome," Washington Commanders defensive tackle Efe Obada said in an interview at the #FuelUpWithFortune event in Cannes. https://t.co/dHLHWO82Uy
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