Top Tweets for #InfluencingAction
Have a know-it-all in your life?
They can be difficult to deal with because they don't want to listen. It's like talking to a brick wall.
To get around that, first seek their advice.
Full vid: https://t.co/uFaS6bREKN
#InfluencingAction #JustDoThis #BehSci
Using behavioural economics as a rule book is a common mistake in business.
Instead, think of it this way...
#influencingaction #justdothis #behsci
One of the most common questions I get:
Should I offer a returns policy?
Yes.
While returns might go up, sales are likely to go up more.
#Tweakoftheweek #BehSci #InfluencingAction #JustDoThis
Why is my 'fork in the road' technique to close a #sales conversation so effective?
It reminds your client that doing nothing is still a choice, and that choice has a downside.
Full vid: https://t.co/Sl0zCKgQwX
#influencingaction #justdothis
It's not about being at your best.
It's about being at your worst and still succeeding.
That's how you get longevity in business.
#Tweakoftheweek #influencingaction
Why you shouldn't end presentations with Q&A.
Full clip: https://t.co/tC0Vbu5iKc
#Nudges #BehSci #influencingaction
Mixed subconscious messages from this retailer.
Their text says one thing but the image says the reverse.
Full clip: https://t.co/I8iyFK1aQE
#influencingaction #addesign #retail
The bonus tip from my Top 5 Nudges to use right now: the Peak-End rule.
You don't need to optimise everything in your customer experience, just three crucial moments.
Full clip : https://t.co/tC0Vbu5iKc
#nudging #influencingaction #BehSci
When comparing yourself with a competitor, you have to get it right. Here's how one retailer missed the mark.
#retail #influencingaction #JustDoThis
Deciding to offer a discount is one thing, but how to express it for maximum impact?
#Tweakoftheweek #BehSci #influencingaction
One of the most thoughtful and thought-provoking books I read this year: Evolutionary Ideas by Head of Behavioural Science @OgilvyConsult , the wonderful Sam Tatam @s_tatam.
Here are my top three takeaways.
#BookBites #influencingaction
Ever stuck with a job, relationship or project too long?
Here's why we're susceptible to the Sunk Cost Fallacy.
#influencingaction #BehSci #Behaviour
How do you get customers to act now when the payoff is longer term?
Here's how health app #Noom uses short-term rewards to motivate their customers to reach a longer term goal.
#influencingaction #nudge #BehSci
In #B2B sales, we need to appeal to both "I" and "we" decisions. In other words, your buyer's personal reasons for doing business with you as well as the reasons they can share with colleagues.
Full vid: https://t.co/D6906m6erS
#InfluencingAction #BehSci
Want to create memorable messages that influence decisions?
Here are my three top takeaways from Dr Carmen Simon's @areyoumemorable excellent book, Impossible to Ignore.
#BookBites #InfluencingAction #BehSci
Another missed opportunity. $3k is much less impressive than $3,000.00.
#behaviouralscience #influencingaction
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