Bri Williams 👀

Get better results with Behavioural Science. Author Williams Behaviour Book & Behavioural Economics for Business. Host Talking Talks

[Bri Williams 👀 @peoplepatterns]

Overview of Behaviour Change Frameworks
https://t.co/KjC4he4q1I

[Bri Williams 👀 @peoplepatterns]

How not to do pricing strategy research

[Bri Williams 👀 @peoplepatterns]

@SendOwlHQ I imagine you’re being asked for a lot of refunds right now after increasing prices for existing customers 900%

[Bri Williams 👀 @peoplepatterns]

@SendOwlHQ How should you manage a price increase, ethically? For eg you just charged me 900% more per month without my explicit consent? Was $15 now $159 pm

[Bri Williams 👀 @peoplepatterns]

@SendOwlHQ But you just moved me from a $15/m plan to $159/m without my express consent. What sort of transformation is that?

[42courses @42Courses]

There are plenty of behavioural change models out there.

Bri William’s is one of the best.

@peoplepatterns

[Bri Williams 👀 @peoplepatterns]

Agree that surveys are problematic, but so can customer interviews (eg intention-action gap). Good fodder for hypotheses but always need to observe real behaviour.

[Harvard Business Review @HarvardBiz]

When used to obtain customer input, multiple choice surveys are shallow and derivative at best — and at their worst they can be annoying and counterproductive. https://t.co/H6VZYlsvmg

[SmartCompany @SmartCompany]

Whether your customer is a blank slate or comes with price expectations, it’s up to you to make them feel like yours is a good deal. https://t.co/YL8FL36Lv9

[Bri Williams 👀 @peoplepatterns]

Spot on! Woolworths digital pricing doesn’t leave sufficient space to emphasise the per unit cost, so we’re left with the big, scary aggregate.

[Bri Williams 👀 @peoplepatterns]

Great example of mental accounting… and so relatable!

[Bri Williams 👀 @peoplepatterns]

Real life sunk cost fallacy in action #behaviouraleconomics

[Bri Williams 👀 @peoplepatterns]

How promoting your 'traditional' process can win customers and boost sales Me via @SmartCompany https://t.co/W5blDdne4e

[Bri Williams 👀 @peoplepatterns]

Why we need to match words to psychological distance https://t.co/yVCuYAmdJN

[Bri Williams 👀 @peoplepatterns]

How time of day impacts decisions ⏰ https://t.co/5zLZG0IQpw

[Bri Williams 👀 @peoplepatterns]

New research reveals when to be precise vs. vague in your language #copywriting #behaviouralscience

[Bri Williams 👀 @peoplepatterns]

New research on how people spend refunded money 😲

#behaviouralscience #consumerbehavior #businesstips

[Bri Williams 👀 @peoplepatterns]

Early in my consulting career a prospective client gave me some feedback that would change my life. It was the most painful feedback I have ever received.

Full vid: https://t.co/bUdk5mgo6Y

[Bri Williams 👀 @peoplepatterns]

How to conquer the click conundrum #edm #intuitmailchimp

[Bri Williams 👀 @peoplepatterns]

Help! I’m looking for ad examples where they’ve contrasted status quo with future Eg “why x when you can y” type of thing - inferred or explicit. Any suggestions?

[Bri Williams 👀 @peoplepatterns]

No, AI generated content is not the answer to customer engagement.

[Bri Williams 👀 @peoplepatterns]

@DougGarnett The researchers have a different view: Elmore & Urbaczewski 2019 

https://t.co/U8mHgHFlLC

[Bri Williams 👀 @peoplepatterns]

A weird golf story about customer behaviour