#JournalOfRetailing - Twitter Hashtag

about 1 year ago

Should retailers offer extended-sized clothing? Yes, according to research that shows that consumers view these retailers as more inclusive and trustworthy, which leads to higher willingness to pay & stronger purchase intentions: https://t.co/pV2KCqNS06 #JournalofRetailing

JRetailing's tweet photo. Should retailers offer extended-sized clothing? Yes, according to research that shows that consumers view these retailers as more inclusive and trustworthy, which leads to higher willingness to pay & stronger purchase intentions: https://t.co/pV2KCqNS06

#JournalofRetailing https://t.co/1h0qkW4CJC

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Journal of Retailing @JRetailing

over 1 year ago

Why do claims like “added vitamins” sell better than “less sugar”? 🧐 New research by @iinahannele, @aylinaydinli & Verlegh shows that addition claims boost perceived value—driving stronger purchase intent: https://t.co/tbJwprWORJ #JournalofRetailing #NutritionClaims

JRetailing's tweet photo. Why do claims like “added vitamins” sell better than “less sugar”? 🧐 New research by @iinahannele, @aylinaydinli & Verlegh shows that addition claims boost perceived value—driving stronger purchase intent: https://t.co/tbJwprWORJ

#JournalofRetailing #NutritionClaims https://t.co/0EGHy2Irc6

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Journal of Retailing @JRetailing

over 1 year ago

Big discounts can backfire! While price cuts at purchase reduce subsequent returns, steep post-purchase price drops promote returns, especially among those who've reacted to such drops before. Read research by Gijsenberg et al: https://t.co/0iY7bNJMcq #JournalofRetailing

JRetailing's tweet photo. Big discounts can backfire! While price cuts at purchase reduce subsequent returns, steep post-purchase price drops promote returns, especially among those who've reacted to such drops before. Read research by Gijsenberg et al: https://t.co/0iY7bNJMcq

#JournalofRetailing https://t.co/jvFaofyqTe

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Journal of Retailing @JRetailing

over 1 year ago

Retailers compete not just for wallets—but for time, a key dimension of customer engagement. How to measure it? Read research by @smr856, @jamie007carlson, N. Chowdhury, S. Gudergan, M. Wetzels, D. Grewal: https://t.co/Jde1filDmy #JournalofRetailing #CustomerEngagement

JRetailing's tweet photo. Retailers compete not just for wallets—but for time, a key dimension of customer engagement. How to measure it? Read research by @smr856, @jamie007carlson, N. Chowdhury, S. Gudergan, M. Wetzels, D. Grewal: https://t.co/Jde1filDmy

#JournalofRetailing #CustomerEngagement https://t.co/enfMH9C6QW

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Journal of Retailing @JRetailing

almost 2 years ago

Exterior transparency of retail environments is key for consumer entrance. More transparency enhances informativeness and increases entry. Read the research by K. Sample, J. Sevilla and K. Haws: https://t.co/A17iMa1Wy7 #JournalofRetailing #ExteriorEnvironment #Transparency

JRetailing's tweet photo. Exterior transparency of retail environments is key for consumer entrance. More transparency enhances informativeness and increases entry. Read the research by K. Sample, J. Sevilla and K. Haws: https://t.co/A17iMa1Wy7

#JournalofRetailing #ExteriorEnvironment #Transparency https://t.co/mILlIGEKM6

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Journal of Retailing @JRetailing

about 2 years ago

Why are consumers reluctant to buy near-expired products despite tempting promotions? Research by @liang_yongheng, Yin, & Xu points to a concern of a "stingy" stigma. Read more: https://t.co/bKC4kGKSfK #JournalofRetailing #NearExpiredProducts #SocialStereotypes #GreenMarketing

JRetailing's tweet photo. Why are consumers reluctant to buy near-expired products despite tempting promotions? Research by @liang_yongheng, Yin, & Xu points to a concern of a "stingy" stigma. Read more: https://t.co/bKC4kGKSfK
#JournalofRetailing #NearExpiredProducts #SocialStereotypes #GreenMarketing https://t.co/iJxqkJn8gR

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Journal of Retailing @JRetailing

about 2 years ago

New research by Simon Masuch, Jan Landwehr, @chris_flath and @FThiesse explores the impact of short delivery times on product returns in online commerce. Quick deliveries attract customers, but also lead to increased return costs https://t.co/kgcU5NkHG4 #journalofretailing

JRetailing's tweet photo. New research by Simon Masuch, Jan Landwehr, @chris_flath and @FThiesse explores the impact of short delivery times on product returns in online commerce. Quick deliveries attract customers, but also lead to increased return costs
https://t.co/kgcU5NkHG4
#journalofretailing https://t.co/SdiHKbFM9e

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Journal of Retailing @JRetailing

over 2 years ago

Unlock #eye-tracking's power for in-store shopper marketing research! An overview and stepwise guide for academics & practitioners: https://t.co/k1QQEZEjz3 #retaildata #shoppermarketing #instore #journalofretailing [Photo by University of Bath]