Top Tweets for #LCRoundtable
Panel time! Our speakers are answering questions directly from the audience. Knowledge being dropped, value being provided. #LCRoundtable
Next up: Dave Goldstein of @Braze. First words of wisdom: To engage customers, you have to understand them. #LCRoundtable.
Bad data = bad decisions. #LCRoundtable
Email users receive about 72 email messages each day. #LCRoundtable
And we're off! Our own Emily Hauptle, digital strategist and marketing automation queen, is kicking off the day. #LCRoundtable
Thanks for sharing your #LCRoundTable discussion @LaughlinAgency! We had a great time following along on Twitter!
https://t.co/578Hz5zwzG
That’s a wrap! Thanks so much to all those in attendance and also those following along/joining the conversation here. Stay tuned for our next #LCRoundTable!
That’s a wrap! Thanks so much to all those in attendance and also those following along/joining the conversation here. Stay tuned for our next #LCRoundTable!
Q: How does #GenZ look at education/careers post high school?
A (Dan, Spotify): 🗣 "Look at what Gen Z wants to go get there education about. For example, computer sciences is evolving so fast that they can jump directly into the workforce. Colleges can't keep up." #LCRoundTable
Question to the panel: What makes #GenZ different than millennials and Gen X when it comes to philanthropy?
Answer (Gabrielle from Mintel): 🗣 "Gen Z is openly admitting to feeling bad about not giving back enough which sparks a conversation and actions." #LCRoundTable
Panel time! Becky from Viacom tackles this one with the following:
🗣 "We've seen that #GenZ knows that it's OK to be concerned about physical health. Many Gen Z'ers are accepting of other peoples' bodies and hope that others are accepting of them as well." #LCRoundTable https://t.co/IeSXt7UQDr
Though it was tough to hear Dan over the laughter in the room, he made great points about how music is generational and different songs will always mean different things and evoke different feelings generation by generation. 🛏 #LCRoundTable
"Context is the new genre." #GenZ is creating playlists based off of moods and events (waking up, working out, sad, excited, etc.) rather than genre-specific. 🏋️♀️ #LCRoundTable
#GenZ is leading the charge. Dan echoes many of our other presenters today in boasting Gen Z's buying power/influence. Households with Gen Z'ers are exponentially more likely to be up on trends like streaming than households without any Gen Z'ers. 🎧 #LCRoundTable
“Music is a mirror” Dan Williams, Director of Sales, Spotify, dropping truth bombs early in to the presentation #LCRoundTable
Spotify's Director of Sales, Dan Williams is up next to rap (bad joke) about "Understanding #GenZ: The Streaming Generation". #LCRoundTable
"Comfort food" has an entirely different connotation with #GenZ. "Rather than a big bowl of fried chicken, mashed potatoes, and happiness that I might like," Jascha jokes, "Gen Z'ers eat strategically when they're feeling down. Always looking for positive boosts" 🍗 #LCRoundTable
2005 average age to begin using cosmetics: 17
2017 average age to begin using cosmetics: 13
In a world where pictures live forever on the internet (not in a shoebox in an attic), #GenZ takes image very seriously. They often turn to food to keep a healthy glow. 📷 #LCRoundTable
Food is an investment to #GenZ. $10 for a 16oz juice!? A millennial or boomer may turn their nose up. A Gen Z'er sees this as an investment into his/her health and has no problem paying a premium. 🍵🌡 #LCRoundTable
Not only is #GenZ eating differently, HOW they decide what to eat has changed. Gen Z’ers rely on their favorite social media influencers and YouTube videos to tell them what diets to try and why. #LCRoundTable
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