Top Tweets for #MASeriousCareSummit
What *really* matters to you in life and health? @Atul_Gawande discussing how to engage these questions and more at the recent @MASeriousCare Summit! #MASeriousCareSummit

Bostonians, thanks for joining us on the Road to End Well at #MASeriousCareSummit! Our founder @ShoshUMD joined @BCBSMA, @Atul_Gawande, @MaguirePeggy, @EllenGoodman, @andrewdreyfus, and others to discuss effective messaging around #advancecare planning.

What an inspirational day at the Massachusetts Coalition for
Serious Illness Care Summit. @BCBSMA @MASeriousCare #MASeriousCareSummit #advancecareplanning

Back at one of my favorite venues helping MA Coalition for Serious Illness Care at their 4th annual summit! Thanks to my staff for the early call time and making it a success!
#MASeriousCareSummit — at John F. Kennedy Presidential Library and Museum https://t.co/8fy3xckMdY
The @MASeriousCare meeting just ended with next steps including expanding inclusion of attorneys and financial advisors. In just four years, significant progress has been made to systemically improve the quality of life through end of life for all. #maseriouscaresummit

Dennis Heaphy of the Disability Policy Consortium asks a smart question (as always) about unintended consequences of messaging on ppl with disabilities. #MASeriousCareSummit

Several members of our MGH Palliative Care team are attending the 4th Annual Summit of the Mass Coalition for Serious Illness Care today. #MASeriousCareSummit #MGHPallCare

Still talking about language, such as saying ‘people who matter most to you’ rather than ‘loved ones’ and ‘a good talk’ rather than a ‘conversation.’ The goal is not to sell an idea but clarity of communication so the listener engages and takes action. #MASeriousCareSummit

Shoshana Ungerleider, executive producer of the Rbd Game and Founder of the End Well Symposium shares insights about readiness for the public to embrace conversations about #endoflife #MASeriousCareSummit

Everyone has a story about a family experience with serious illness. It’s up to us to change the system, to provide palliative care support, demand the best care from our medical system. -Peggy Maguire @Cambia #MASeriousCareSummit

.@EllenGoodman of @convoproject leads a panel discussion on public messaging to support #AdvanceCarePlanning. "Now is the right time - people want to have these conversations, these good talks." #MASeriousCareSummit @MASeriousCare

Ellen Goodman, @convoproject moderates a discussion with Marian Grant, Peggy Maguire and Shoshana Ungerleider. Now is the moment. We needed a stronger professional infrastructure and more storytelling before we could go forward with public messaging. #MASeriousCareSummit


Language matters. Research found, “A good day tomorrow starts with a good talk today”
was optimal. #endoflife #MASeriousCareSummit

A first look at successful campaign materials/messages developed as a result of national consumer research into advance care planning. #MASeriousCareSummit @CCEHI

.@ZamawaArenas shares the messages that tested the best to motivate consumers to have conversations about their values and preferences for care at every stage of life #MASeriousCareSummit

Good Days Start with Good Talk appears to be the best campaign to encourage meaningful, end of life conversations and action to appoint a healthcare agent and share values and goals. #MASeriousCareSummit

A discussion of shared values uncovered that quality of life, having control over decisions were key. Discussions about what mattered to them, what a good day looks like shifted the conversation from negative to positive conversations. #endoflife #MASeriousCareSummit

"We need to normalize the idea of having these conversations with the people who matter most to us." -@ZamawaArenas #MASeriousCareSummit @MASeriousCare
Thank you @andrewdreyfus for continuing to honor our former executive director Rob Restuccia at the #MASeriousCareSummit.
Andrew Dreyfus opens the #MASeriousCareSummit remembering Rob Restuccia and citing his end-of-life experience as inspiration for the importance of the Coalition’s work. @HealthPolicyHub @CCEHI

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