#MITXDATA - Twitter Hashtag

almost 8 years ago

One of the biggest takeaways for me at the #MITXData Summit was how to use contextual #data to understand the customer. For example, for @dunkindonuts, weather impacts the customer & their behavior a lot. For @waze, location is everything. Weather & location=context

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Tori Stevenson @VVichroski

almost 8 years ago

There are two types of #data strategy: offense and defense. An offensive strategy uses data to personalize, and a defensive strategy uses data for compliance and regulations. The best strategy is a combined approach #MITXData

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Tori Stevenson @VVichroski

almost 8 years ago

Have you ever thought about writing a letter to your internal stakeholders? One that sets clear expectations, boundaries, and procedural expectations to govern your working relationship? Scott Breitenother of @Casper explained the advantages at #MITXData, and I'm sold!

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Tori Stevenson @VVichroski

almost 8 years ago

Think about the approach behind your business strategy, locate the #data you can leverage, and find out what's important to the customer. Success will follow #MITXData

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Tori Stevenson @VVichroski

almost 8 years ago

Did you know that 77% of today's #customers are willing to shift #brandloyalty than 3 years ago? @genecornfield of @Accenture highlighted the 3 P's of customer-centricity and its impact on keeping customers happy: purpose, practice & performance #MITXData

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MITX @MITX

almost 8 years ago

A huge thank you to everyone who joined us at the #MITXData Summit yesterday! & a special thanks to our hosts @fidelitylabs and sponsors @mparticles @pluralsight @accenture @exchangelab @evergage & @MorganLewisLaw!

MITX's tweet photo. A huge thank you to everyone who joined us at the #MITXData Summit yesterday! & a special thanks to our hosts @fidelitylabs and sponsors @mparticles @pluralsight @accenture @exchangelab @evergage & @MorganLewisLaw! https://t.co/EJyFlyQx4L

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Tori Stevenson @VVichroski

almost 8 years ago

I had such a great time yesterday at the #MITXData Summit learning about #Data & its ability to transform #marketing! I'll be sharing key takeaways via Twitter today. Stay tuned!

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Greg Hakim @DreamHakim

almost 8 years ago

Marketers: It's time to shift how we measure and what we value: what's more important -- the marketing metric (CTRs) or the actual impact (sales)? #MITXDATA #Marketing via @CorporateInk @LinkedIn @MITX

Corporate Ink @CorporateInk

almost 8 years ago

Marketing measurement is still a big issue for brands, despite the fact that we know how important it is. @LinkedIn @MITX #MITXDATA

CorporateInk's tweet photo. Marketing measurement is still a big issue for brands, despite the fact that we know how important it is. @LinkedIn @MITX #MITXDATA https://t.co/ms8y4cdK2O

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MITX @MITX

almost 8 years ago

Huge thank you to our #MITXData sponsors @pluralsight @evergage @accenture @mParticles @MorganLewisLaw @exchangelab & to @Fidelity for hosting us at your lovely office!

MITX's tweet photo. Huge thank you to our #MITXData sponsors @pluralsight @evergage @accenture @mParticles @MorganLewisLaw @exchangelab & to @Fidelity for hosting us at your lovely office! https://t.co/TnyB9OuSF2

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MITX @MITX

almost 8 years ago

.@spotify’s Product Leader, Keith Kocho, is here for our last keynote of the day to discuss how you can leverage #AI #MachineLearning #search & #voice to accomplish your mission! #MITXData

MITX's tweet photo. .@spotify’s Product Leader, Keith Kocho, is here for our last keynote of the day to discuss how you can leverage #AI #MachineLearning #search & #voice to accomplish your mission! #MITXData https://t.co/X4w7jmFEFN

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MITX @MITX

almost 8 years ago

We’re excited to have this awesome panel of experts from @mysoofa @dunkindonuts @waze @wearecramer discussing how to leverage #contextualdata. #MITXData

MITX's tweet photo. We’re excited to have this awesome panel of experts from @mysoofa @dunkindonuts @waze @wearecramer discussing how to leverage #contextualdata. #MITXData https://t.co/xxdD2JxlI4

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Corporate Ink @CorporateInk

almost 8 years ago

Marketing measurement is still a big issue for brands, despite the fact that we know how important it is. @LinkedIn @MITX #MITXDATA

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MITX @MITX

almost 8 years ago

So great having @Chewy & @mParticles lead one of our breakout sessions today on tools for building a customer #data strategy. #MITXData

MITX's tweet photo. So great having @Chewy & @mParticles lead one of our breakout sessions today on tools for building a customer #data strategy. #MITXData https://t.co/vKyhGcvHNn

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Kate Bachman @KateBachmanPR

almost 8 years ago

So. Much. Truth. #MITXDATA @MITX

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MITX @MITX

almost 8 years ago

We loved hearing Julie Johnson, president of @ArmoredThings share how they’re using #IoT & mobile device systems to make large shared spaces safer. #MITXData

MITX's tweet photo. We loved hearing Julie Johnson, president of @ArmoredThings share how they’re using #IoT & mobile device systems to make large shared spaces safer. #MITXData https://t.co/JO7UZ7niW1

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MITX @MITX

almost 8 years ago

Started off the second half of the day with some stellar #data experts from @fidelity @logmein @pluralsight @Evergage @hillholliday discussing how to create #customervalue! #MITXData

MITX's tweet photo. Started off the second half of the day with some stellar #data experts from @fidelity @logmein @pluralsight @Evergage @hillholliday discussing how to create #customervalue! #MITXData https://t.co/to3Hs3QV4D

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Kate Bachman @KateBachmanPR

almost 8 years ago

“Personalization needs to go beyond pushing the best offer, to allowing brands to work on behalf of the customer to solve problems.” #MITXDATA

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John Bell @jbell99

almost 8 years ago

Fascinating to hear how @whoop is working with 6k workers in Qatar to improve worker health and safety. Kristin Holms-Winn has great examples. #MITXDATA #fidelitylabs

jbell99's tweet photo. Fascinating to hear how @whoop is working with 6k workers in Qatar to improve worker health and safety. Kristin Holms-Winn has great examples. #MITXDATA #fidelitylabs https://t.co/vLOgIaS11D

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Dan Zurek

@danmzurek

almost 8 years ago · Boston

.@WHOOP collects health data and surfaces this in an easy to view dashboard. This quickly changed the behavior of top athletes by decreasing alcohol consumption & increasing sleep time. Funny how when you have access to all the data you need makes decisions super easy. #MITXData

MITX @MITX

almost 8 years ago

Join @WHOOP’s VP of Performance, Kristen Holms-Winn at #MITXData as she shares how she helps athletes interpret & use data to drive positive behavior change. https://t.co/6lIkmWDqDs

MITX's tweet photo. Join @WHOOP’s VP of Performance, Kristen Holms-Winn at #MITXData as she shares how she helps athletes interpret & use data to drive positive behavior change. https://t.co/6lIkmWDqDs https://t.co/0uNVhM6Ehu

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Dan Zurek

@danmzurek

almost 8 years ago · Boston

“Acknowledge data infrastructure is not a challenge unique to your business — outsource it!” @Casper VP of Data & Analytics. #MITXData

MITX @MITX

almost 8 years ago

As one of @Casper’s first employees, Scott Breitenother played a crucial part in the company’s growth. At #MITXData, he’ll share how you can build out your data & analytics team and drive hyper-growth at your company. https://t.co/6lIkmWDqDs

MITX's tweet photo. As one of @Casper’s first employees, Scott Breitenother played a crucial part in the company’s growth. At #MITXData, he’ll share how you can build out your data & analytics team and drive hyper-growth at your company. https://t.co/6lIkmWDqDs https://t.co/quVDDjK1Zp

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