Top Tweets for #MagicAndTheMachines
51% of brands named AI as a 2019 priority for personalisation, better targeting, better CRM. #MagicAndTheMachines


Congrats to our Ellie & Rob in our Manchester office for recognition of smashing the @The_IPA Foundation Certificate. Inspiring night all round - excellent talk from @Schadow79. #MagicandtheMachines

“@amazon have a patent out to recognise words such as ‘love’ & ‘like’ to enable them to serve relevant ads to you!” 👂😳 Wow. @The_IPA #MagicandtheMachines
“@Snapchat’s @evanspiegel has been @facebook & @instagram’s greatest product developer” - so true from @Schadow79 at the @The_IPA #MagicandtheMachines event
Tonight’s leadership session is lead by @dds180 on the impact of tech on the workforce, public policy and our roles in the future. #magicandthemachines @The_IPA

#creativity in the future will be driven by #collaboration with the customer from inception right through the #CustomerJourney @The_IPA #digitaldna #MagicandtheMachines
Our CEO @valerie77_uk gets her point across @DigitalDNAHQ's last panel of the day - @The_IPA Beyond online and offline #magicandthemachines #DigitalDNA2018

The panel is underway, with our very own Ruth talking about the importance of a mix of advertising mediums, but more importantly the need for consideration of who your brand & audience is #MagicandtheMachines #DigitalDNA

Hearing from @SarahGoldingLDN, @the_ipa president, who is helping ad agencies to thrive in an age of data & tech #createch #magicandthemachines

Brands needing to understand their immersive identity. Few do like @IanCallum and @Jaguar do. Fascinating presentation from @ImaginationLabs on at #Createch #magicandthemachines

To the lovely people @The_IPA this is the link to the live toilet roll data in case anyone wants to do more machine learning https://t.co/wQ7lNgSoxc @NigelG #spotthewees&poos #magicandthemachines
I'm freaking the fuck out after learning about data driven insight and block chain from Chris Speed of @eca_edinburgh #takemebacktothe20thcentury #magicandtheMachines @IPAScotland @NigelG
Look at our fantastic People Team picking up our @The_IPA #CPDPlatinum award at the 10th annual CPD Accreditation scheme...for the second year running. BOOM! What an honour...🍾🏆 #MagicandtheMachines

Fascinating view from @JamieJBartlett on why blockchain & adtech coming together could save our industry in the wake of Cambridge Analytica #MagicandtheMachines

Jamie Bartlett, Director at CASM, kicks off his talk with views on Cambridge Analytica and the Trump campaign #MagicandtheMachines @The_IPA

Helen Tupper, Commercial Marketing Director at Microsoft UK is about to announce the @The_IPA CPD Gold award winners! #MagicandtheMachines


Thanks to @The_IPA and @SarahGoldingCHI for hosting the #MagicandtheMachines event last night.
"The machines are not going to take over our jobs. They are just waiting for us to catch up".
Exciting times ahead!
Thanks to @The_IPA for a great evening - and great speech by @SarahGoldingCHI - “The machines aren’t our enemies, they are just quietly waiting for the rest of us to catch up and work out how to unleash what they can really do.” https://t.co/lO41Ug1McS #MagicandtheMachines

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