Kathryn Patten

Australian in London now back in Aus, sometimes views about advertising, often views about effective marketing, random views about random other things.

[Institute of Practitioners in Advertising (IPA) @The_IPA]

#EffWorks Global 2022, the week-long celebration of the best new thinking & evidence-based decision making research for marketing effectiveness in back!
Expect new R&D & thought leadership - from both inside the industry & outside. Tickets now on sale.
https://t.co/9NOLGq8NEp

[Institute of Practitioners in Advertising (IPA) @The_IPA]

28 outstanding case studies have been shortlisted for the 2022 IPA #EffectivenessAwards.

The winners will be announced on 10th October, marking the start of #EffWorks Global 2022. Tickets are available to book online now: https://t.co/KisdN40pfy

[Mark Ritson @markritson]

Very important summary twitter stream below from Uncle Les (and Uncle Pete). Especially the “double duty” bit.

[Kathryn Patten @KathrynPatten]

@buffalogiu @ramirezreyes @Grace_Kite You can still view @Grace_Kite presentation by signing up for @The_IPA #EffWorks Global 2021, she appeared on Wed 13 October at 2pm. The presentation is also available to be downloaded there. Register here if you haven't already done so 😀https://t.co/qdR0tOOua5

[Institute of Practitioners in Advertising (IPA) @The_IPA]

That brings us to the end of today's #EffWorks conference. Huge thanks to all our speakers, sponsors & guests for a fantastic day.

Don't forget to join us tomorrow for more exclusive content starting with our partner sessions from @Facebook, @WARCEditors & @LinkedInUK from 9am.

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Advertising that turns inwards makes people look away. We need to Look Out - @System1Research's Orlando Wood at #EffWorks

Orlando's new book #LookOut is available to purchase now. Full details here: https://t.co/Gx9XSCIfXz

[Janet Hull OBE @janet_hull]

A masterful exposition of the narrowing of attention in the digital era and what to do about it from Orlando Wood ⁦⁦@System1Group⁩ for ⁦@The_IPA⁩ #EffWorks Global 2021

[Kathryn Patten @KathrynPatten]

If your following @MarketingWeekEd coverage of this session this morning (https://t.co/PuAi6Avjzd) and you want to hear it direct from @JCPHankins register here FREE for virtual #EffWorks 13-15 Oct content & then on demand. Check out Thur 14 Oct 4.40 GMT https://t.co/YLupYCwcxB

[Institute of Practitioners in Advertising (IPA) @The_IPA]

At last year's #EffWorks conference Les Binet and @JCPHankins introduced us to Share of Search. Now James returns to outline the key findings from our think tank.

[Little Black Book @LBBOnline]

Effectiveness expert Peter Field presents his new analysis on the potential power of brand purpose campaigns from the IPA Effectiveness Awards Databank at @The_IPA EffWorks Global 2021 Conference. https://t.co/VSmkFNwvmi

[Kathryn Patten @KathrynPatten]

Clearly @janet_hull @JCPHankins @The_IPA #EffWorks and I miss you!

FYI this is not meant to be an accurate reflection of our/your height and weight my/your!

[Les Binet @BinetLes]

Although I am quite poorly. Sob.

[Kathryn Patten @KathrynPatten]

This..... and if reading about it wasn't enough catch #GodfatherofEffectiveness Peter Field explain it himself at @The_IPA #EffWorks Global 2021 event which continues virtually 13-15 October and on demand. Register here https://t.co/vDhBGelxS4

[Campaign @Campaignmag]

Well-executed purposeful ads are ‘incredibly effective’, IPA research shows: https://t.co/UY6idEjxTp @The_IPA

[Kathryn Patten @KathrynPatten]

or spoiler alert some of it is here @Campaignmag https://t.co/JUpmOR2nvs

[Kathryn Patten @KathrynPatten]

You can see what #GodfatherofEffectiveness Peter Field has to say about #BrandPurpose by signing up for the free virtual content 13-15 October @The_IPA #EffWorks Global 2021 https://t.co/vDhBGelxS4

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Next up at #EffWorks Global 2021 one of the #GodfathersOfEffectiveness, Peter Field makes his case for the potential power of brand purpose campaigns.

[Kathryn Patten @KathrynPatten]

@sarahspoon @faris @The_IPA @EffWorks Hi @sarahspoon you should def be able to do that - are you logged in? If so then most sessions (except the partner ones that require sep. registration) will have bookmark symbol to the right?

[Kathryn Patten @KathrynPatten]

@faris Hi @Faris and @2PointNorth to clarify the @The_IPA #EffWorks Global 2021 content is live today and in person in London - you can catch the virtual content (including the greatest hits from today!) from 13-15 Oct and on demand after. https://t.co/vDhBGelxS4

[Kathryn Patten @KathrynPatten]

@neilgodber But how effective was it @neilgodber? Enjoy your @The_IPA #EffWorks Global 2021

[Kathryn Patten @KathrynPatten]

Free, virtual & exceptional content available 13-15 October then on demand. Register https://t.co/SA978K80cq. Including @Grace_Kite @System1Research @JCPHankins @nickmilne @KNelsonField @EndersAnalysis @b2binstitute @AndyJamesBrown @WARCEditors @Oelgammal @AdCouncilAus + more!

[Institute of Practitioners in Advertising (IPA) @The_IPA]

With eight pieces of R&D to present across four days, as well as brand & agency experts offering their thoughts on the future of marketing and creativity, there’s more reason than ever to be a part of #EffWorks Global 2021.

Claim your free virtual ticket: https://t.co/ggK09T5nYy

[@tomroach @tomroach]

👇 FREE, NEW, USEFUL stuff from @The_IPA including brilliance from @Grace_Kite @KNelsonField Peter Field. Free virtual tickets here.

[Institute of Practitioners in Advertising (IPA) @The_IPA]

With eight pieces of R&D to present across four days, as well as brand & agency experts offering their thoughts on the future of marketing and creativity, there’s more reason than ever to be a part of #EffWorks Global 2021.

Claim your free virtual ticket: https://t.co/ggK09T5nYy

[Kathryn Patten @KathrynPatten]

Free quality learning for all those interested in #advertising #marketingeffectiveness and @The_IPA