Top Tweets for #MarTechAdTech
Thank you @rebeccakw of @OracleMktgCloud & @chrisvictory of @MediaMath for an info-rich #webinar on the intersection of #MarTechAdTech
4 key takeaways: Integrate efforts, align messaging, combine data and create context #MarTechAdTech
Integrating paid advertising efforts with owned and earned efforts creates more value than the some of its parts. #MarTechAdTech
4 key takeaways: Integrate efforts, align messaging, combine data and create context #MarTechAdTech
We know who those users are, so let's create a consistent message to target them. #DataDriven #MarTechAdTech
The opportunities of converging MarTech and AdTech? Personalization at scale and high revenue growth #MarTechAdTech
New challenge for #CMO: Break down the walls w/ different tactics, so they can leverage data together #MarTechAdTech
Avoid the missed #retargeting scenario. Make your first party data actionable in real time to find more customers. #Martechadtech
The 3 main challenges of today’s CMO #MarTechAdTech
What a known consumer looks like, compared to an anonymous one #MarTechAdTech
We have to reshape thinking about operationalizing business, says @rebeccakw . Be more agile & experimental. Eliminate silos. #Martechadtech
93% of marketers have siloed teams and technologies by channels @Econsultancy @rebeccakw #MarTechAdTech
And only 11% of marketers have high confidence in the audience they’re targeting #MarTechAdTech
CMO Club: 85% of CMOs say fragmented data prevents cross-channel consistency.
#martech #MarTechAdTech
eConsultancy: Only 12% of marketers believe their marketing is real-time enough to drive adequate business results.
#martech #MarTechAdTech
Are you an adaptive marketer? We need to solve for real time experiences to drive results. #MartechAdTech #DataDriven
Only 12% of marketers believe their marketing is real-time enough to drive adequate business results #MarTechAdTech
Better tech, more first party data needed for best data-driven program adoption, via @iab & @OracleMktgCloud #Martechadtech
We need to simplify tools and tactics for successful marketing programs, says @rebeccakw #MarTechAdTech
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