Top Tweets for #MoreReaderRevenue

almost 7 years ago

“Because we're not selling single articles, we're selling subscriptions — and I think editorial dashboards often suggest that a single article wins the subscription from the whole customer lifecycle.” - @Chackalak, @derspiegel, @SPIEGEL_Gruppe. #inmamiw #morereaderrevenue

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almost 7 years ago

“We talked with our data science team and our editorial team, and we decided that we don't need conversions; we need customers who are willing to pay and use the product on a regular basis.” - @Chackalak, @derspiegel, @SPIEGEL_Gruppe. #inmamiw #morereaderrevenue

INMAorg's tweet photo. “We talked with our data science team and our editorial team, and we decided that we don't need conversions; we need customers who are willing to pay and use the product on a regular basis.” - @Chackalak, @derspiegel, @SPIEGEL_Gruppe. #inmamiw #morereaderrevenue https://t.co/fwdQabYT5V

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almost 7 years ago

“We need to look at security as an innovation opportunity,” says Maggie Louie, Founder & CEO at DEVCON. #inmamiw #MoreReaderRevenue

INMAorg's tweet photo. “We need to look at security as an innovation opportunity,” says Maggie Louie, Founder & CEO at DEVCON. #inmamiw #MoreReaderRevenue https://t.co/w7iVGzbMNl

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Hisham Itani-Kleinschmidt @hishamitani

almost 7 years ago

@INMAorg Day 2 Roundup from #INMAmiw by @INMAorg in Hamburg is up! Same link, updated content. We'll be adding some of the main learnings and interesting points from the Local Reader Revenue Symposium sponsored by @matherecon tomorrow! #MoreReaderRevenue https://t.co/RojWwLT3OZ

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Hisham Itani-Kleinschmidt @hishamitani

almost 7 years ago

Great points being made at #INMAmiw, I thought the past two days were information-packed and got proven very wrong :D The personal panel-style and interview sessions going on today are great at the Local Reader Revenue Symposium! #MoreReaderRevenue

almost 7 years ago

“Honestly, I’m not really sold that last click article conversion tells the whole story," says Esfand Pourmand of @newscorp. "There’s a lot more that goes into getting someone to subscribe than just saying 'this article caused someone to subscribe.” #inmamiw

INMAorg's tweet photo. “Honestly, I’m not really sold that last click article conversion tells the whole story," says Esfand Pourmand of @newscorp. "There’s a lot more that goes into getting someone to subscribe than just saying 'this article caused someone to subscribe.” #inmamiw https://t.co/ezOZsO4eaX

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smartocto @smartocto

almost 7 years ago

"People need to be convinced that this content is worth paying for.", says Tobias Henning, the General Manager Premium BILDplus & WELTplus @axelspringer Germany 👏 We couldn't agree more! But that's the trickiest part, isn't it? #MoreReaderRevenue #INMAmiw

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almost 7 years ago

Tweet us your questions for this Reader Revenue Panel to #MoreReaderRevenue! #inmamiw

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almost 7 years ago

On the stage at #inmamiw right now: Lou Grasser, Head of Innovative Subscriptions at Le Monde, Tobias Henning, General Manager Premium @BILD_plus & WELTplus at @AxelSpringer, and Esfand Pourmand, SVP Global Head of Subscriptions at @newscorpaus. #MoreReaderRevenue

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almost 7 years ago

Questions for any of our Reader Revenue Symposium Speakers? Tweet them to us using #MoreReaderRevenue! #inmamiw

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over 7 years ago

The final session of #INMASubscriptions in Stockholm: Dashboard-mania! Nine presenters shared their dashboard and data-gathering methodologies in quick, 4-minute presentations back-to-back. See the highlights on INMA's Instagram Story: https://t.co/5JTETlIZwa #MoreReaderRevenue

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over 7 years ago

#INMASubscriptions moderator @robertwhitehead introduces the final session for the week: Dashboard Mania. 10 presenters have 4 minutes each to share their data management tools. #MoreReaderRevenue

INMAorg's tweet photo. #INMASubscriptions moderator @robertwhitehead introduces the final session for the week: Dashboard Mania. 10 presenters have 4 minutes each to share their data management tools. #MoreReaderRevenue https://t.co/YUkdnF1wIj

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over 7 years ago

"Our KPIs are not only about subscriptions. We tend to think about the traffic as well. But the most important metrics the traffic generated by our subscribers," says @sardanapal, Product Manager, Data & Tech Journalism at @gazeta_wyborcza. #INMASubscriptions #MoreReaderRevenue

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over 7 years ago

"So our experience is that good content leads to less churn. It's really important for us to make sure that what we produce is unique, and it's amazing and interesting for the readers.” - @Beverfjord, Dagbladet Aller Media #INMASubscriptions #MoreReaderRevenue

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over 7 years ago

“The reason for churn is lack of good content." - @Beverfjord, Dagbladet Aller Media #INMASubscriptions #MoreReaderRevenue

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over 7 years ago

“We work with article sales. We work market activities. We work with analysis, both with predictive analysis and realtime analysis," says @Beverfjord, Chief Editor and CEO at Dagbladet Aller Media. #INMASubscriptions #MoreReaderRevenue

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over 7 years ago

It's easy to get caught up in the various digital strategies for driving conversions, but don't forget one of the biggest subscription drivers: the story itself. #INMASubscriptions #MoreReaderRevenue

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smartocto @smartocto

over 7 years ago

Dashboard-mania session at Media Subscription Summit in Stockholm is starting soon, and we're presenting our content intelligence solution. Interested to find out how we can help you get #MoreReaderRevenue? Session begins at 16:00h on the main stage. @INMAorg #INMAsubscriptions

smartocto's tweet photo. Dashboard-mania session at Media Subscription Summit in Stockholm is starting soon, and we're presenting our content intelligence solution. Interested to find out how we can help you get #MoreReaderRevenue? Session begins at 16:00h on the main stage. @INMAorg #INMAsubscriptions https://t.co/LKbhiVCbru

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over 7 years ago

"It's really important for us to be data lead and not data driven. So we try to give as much data to our journalists as possible," says @nicholasflood, Managing Director at @DennisUK. #INMASubscriptions #MoreReaderRevenue

INMAorg's tweet photo. "It's really important for us to be data lead and not data driven. So we try to give as much data to our journalists as possible," says @nicholasflood, Managing Director at @DennisUK. #INMASubscriptions #MoreReaderRevenue https://t.co/rvGC3GnJJ4

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over 7 years ago

“The price increase, we learned, is not really responsible for bad sales figures. It’s still about the content. It’s still about the marketing measures," says Tobias Henning, General Manager Premium at @BILD. #INMASubscriptions #MoreReaderRevenue

INMAorg's tweet photo. “The price increase, we learned, is not really responsible for bad sales figures.
It’s still about the content. It’s still about the marketing measures," says Tobias Henning, General Manager Premium at @BILD. #INMASubscriptions #MoreReaderRevenue https://t.co/JIUGorIUkg

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over 7 years ago

“Simply by giving [readers] the option of paying for a single article, that's when you open the gate. That's when you go from a paywall to a paygate.” @cosmoene @LaterPay #INMASubscriptions #MoreReaderRevenue

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