Top Tweets for #NECANNBOSTON
Tom Ritchie of @thehighflyerca. Doing his thing, taking with @powrplant and StrainBrain CEO Dina Rollman, a must-listen. Her industry experience is literally one of a kind. Much to be learned!
#CannabisRetail #AlinCannabis #Leadership #StrainBrain #NECANNBoston
One Size Doesn’t Fit All: Smart Marketing in Retail
Retail success isn’t just about having great products—it’s about getting the right products in front of the right customers. A one-size-fits-all strategy doesn’t cut it, especially when operating across multiple locations.
On Episode 51: "High Tech, Low Waste", Dina Rollman, CEO of StrainBrain, explains how dispensaries can refine their approach:
"No two stores have the same customer profile. One location might need a completely different product mix than another. The key is to get more nuanced—tailor your marketing to speak directly to each store’s unique audience. We help retailers refine their strategies to better understand and serve their customers."
That’s exactly what StrainBrain does. Their AI Budtender® helps dispensaries personalize the shopping experience by making smart product recommendations based on customer preferences—leading to higher conversion rates and bigger carts.
Hear more in Episode 51 and see how StrainBrain is helping dispensaries turn data into dollars.
Good morning, #towel friends!
I understand a lot of folks, across the #KarenReadTrial world, are trying to understand why a man accused of pulling a knife at #NECANNBoston in 2023 asked a woman named Lisa Perrault to smear an SA victim in the context of the #TurtleBoyTrial.
Here is some context;
In 2019, the city of Cambridge went through a process to draft rules to license adult-use stores. This process involved the proposal of a priority period, during which only companies owned and controlled by social equity or economic empowerment applicants could open said adult-use stores (a historic first in the Commonwealth, that went on to be the basis for changes to state law, in 2022, related to local licensing).
However, while the city of Cambridge was going through the process of proposing said equity priority period, existing medical dispensaries in the city (including one called Revolutionary Clinics) became very upset (because those companies would not be able to "co-locate" and become adult-use stores during the priority period).
In an expression of that upset, the medical dispensaries in Cambridge attempted to use pay-to-play tactics in order to buy their way into said priority period (by offering cash to a small group of companies in exchange for testimony against the priority period).
Later, when that lobbying efforts failed, Rev Clinics sued Cambridge (to avoid precedent being set under MGL 94G 3 (1) (a) (i) that said priority periods could prevent existing medical operators from co-locating to adult-use establishments) and claimed such priority periods were "reverse racism" (despite the fact that social equity status is based on the impact of the war on drugs and not based on race, and economic empowerment status has a six-part qualifying standard --of which only three subsections must be met-- and only one of those six involves race). Read that court motion here (Rev Clinics lost three times during the case and, in the end, gave up) - https://t.co/Hmhdw93ipV
With that background; one of the people who supported Rev Clinics during that attempt to undermine the priority period in Cambridge was Maur Stringer (AKA MassMotherMari), and one of the people who supported the priority period was a local advocate named Erving "Harry" Jean-Jacques.
This reporter, at the time, also covered and supported said priority period (see video below, when towel had a beard, for more context).
While Stringer and Rev Clinics did go on to work together on a drink brand (called "Shakti" or something like that), on the whole, Stringer held a grudge against anyone who supported the priority period (as did another man named Sieh Samura AKA Chief AKA MassBayCanna).
Over the years, nothing much of substance happened with Stringer (as the priority period was extended multiple times in Cambridge, and then used as a model, along with the social equity loan fund, when lawmakers and advocates worked on Chapter 180 of the acts of 2022).
However, in the spring of 2023, at the NECANN Boston Convention, this reporter towel was outside on a break (while volunteering for a non-profit called MassCann), listening to Fetty Wap, when towel saw Mr. Stringer, while walking into the venue, begin yelling at a group of men (including Harry, one of the advocates I mentioned earlier).
At that point, Stringer and some of the group went into the building (and, although I was not inside, this video captures what happens next -https://t.co/8rRTy4L1vH).
Minutes later, while towel was still outside, the victims came running out of the front door, with Mr. Stringer close behind them in chase.
As Stringer began screaming at the victims, towel turned his back to Stringer and ensured that a reasonable distance (of at least 10 feet) remained between the groups. During this time, with towel's back turned, Towel heard words from behind him to the effect that Stringer would "come back and shoot" the victims "in the head."
This was obviously concerning to towel and, in turn, when police arrived on scene towel provided all of the information above, to the best of his ability.
In short, according to subsequent felony proceedings, Mr. Stringer attacked at least two victims with a knife, admitted to doing so on social media, and then started a campaign to torment the victims and witnesses in the case (including Harry and his brother David, who was not involved in the 2019 Cambridge priority period advocacy and who was mostly unknown at the time, even to members of the close knit community that follows such policy developments).
That campaign, at the onset, involved retaliation against towel (by members of the MassCann board), and, eventually, escalated to the point where Stringer was charged with felony witness intimidation for targeting one of the brothers in the case (Harry) with smears related to serious criminal charges brought against David, years after the knife incident occurred.
Read more about that background here - https://t.co/SSM7aZ7EDN
Read more about that summer 2024 witness intimidation charge here - https://t.co/Y6VtVFvOiM
And, as if that complex tale were not enough, it now appears that Mr. Stringer recruited a network of fake proxy accounts (including one alleged to be run by a disgruntled community members from adult and medical use policy circles names Lisa Perrault) in order to target those witnesses and, for some reason, target a victim in another, unrelated case, who has alleged serious misconduct by blogger (and man facing 19 indictments related to his own witness intimidation in the #KarenReadTrial) Aiden #TurtleBoyKearney).
This included that proxy, Ms. Perrault, allegedly using a troll account to release protected court documents about an SA victim's children (which may have been a direct violation of a court order), in order to "stan" (a term for compulsive behavior in support of an idol) Mr. Kearney.
If this will lead to an expansion of the criminal probe targeting Mr. Stringer, and further civil and criminal proceedings involving the targeting of those witnesses and victims, is unclear.
Presumed innocent, etc.
#ImSorryThisHappenedLG
BREAKING NEWS;
The NECANN Boston Knife-Incident defendant, Maurice Stringer (AKA MassMotherMari) was in court on his felony assault and battery charges today (requesting a motion hearing date in August for the last discovery before a jury trial).
I asked Stringer if he is working with a woman named Lisa Silvercrow Perrault, using a fake X account called “Hailey W.”, to torment witnesses in the case (and release protected court documents to torment a victim of SA in another case).
Stringer, when asked about new felony criminal charges announced in June of 2024 related to witness intimidation in the context of Stringer’s ongoing felony A and B case, Stringer had a complete meltdown and started streaming about people being out to get him.
Stringer faces a number of years in prison if convicted on the felony a and B (with a knife) and the felony witness intimidation charges (related to a witness, Harry Jean-Jacques, who Stringer is alleged to have attacked with a knife).
Read more on the history of Stringer’s tormented attempt to represent himself pro se in the knife case (which ended in Stringer getting a lawyer just days before trial in early Summer 2024) here (along with more background on Stringer allegedly intimidating witnesses in the case) - https://t.co/Y6VtVFvOiM
#mapoli #NECANN #NECANNBoston
NOW;
Just when you thought it was safe to go back into the courthouse….
This summer, grab a chair and get ready for a new experience in terror.
Grant Smith Ellis in…. “Hereditary II”
Madness runs in the family.
#mapoli #NECANN #NECANNBoston #GrantSmithEllis #LG4EVA
We may be biased, but we supple the best cannabis gloves. 🧤 Proven safety, durability & value.
NECANN Boston 🔥 Booth 1302 --> Swing by & say hi to Justine & Joe!
https://t.co/KamCpUV7Eu
#NECANN #NECANNBoston #cannabis #cultivation #cannabiscommunity #extraction #gloves

Join us at NECANN Boston tomorrow and Saturday to show your support for our favorite brands! Visit booth #615 to have a chat with Toast, Standard Farms, Old Pal, and Jupiter Research.
#NECANNBoston #Grassachusetts #BostonMA
NFS. Must be 21+ or a qualifying patient to follow.

You heard that right! Come visit us at #NECANN this weekend at booth 408!😎🍃 #hightide #necannboston2023 #necannboston
Visit us at NeCann Boston today through Sunday to learn how cannabis companies can claim their #employeeretentioncredits #necannboston #necann

Don't forget to bring your floorplans to @NE_CANN Boston tomorrow!
#necann #necannboston #cannabis #cannabisevents #cannabisindustry #cannabisbusiness

East Coast Growers; let's meet!
Come see us at booth 1008 at @NE_CANN Boston!🤝
Need to register? Visit https://t.co/vXfgBGjmlG to get your pass!
#NECANN #necannboston #necannboston2023

Honored to sit on an amazing panel today @NE_CANN #necannboston on Social Consumption moderated by @BethWaterfall and panelists Michael Brais, @William Luzier and Tasmeem Mitchell. Awesome dialogue on how we can do Social Consumption right in #mapoli. #boston #bospoli

Come visit us in Boston at the NECANN show this weekend! See The Armoire in person!
#necann #necannboston2022 #necannboston #tradeshow #cannabiz #cannabisbusiness #cannabusiness #stoner #cannabisculture #wfayo

Join us this weekend @necannacon! Meet our team and learn more about @resinatema or just stop by to say hi 😊 We will be there Friday, Saturday, and Sunday! Booth #1000 🍃 #necann #necannboston

#NECANNBoston is right around the corner. We’ll be in booth 306 at from March 18-20th! Make sure to stop by to learn why Vantage Builders is a leader in #cannabisconstruction, and how our team can get you from seed to sale quickly and on budget!

Hey New England friends! We are excited to be attending the largest, most important cannabis industry event on the East Coast. Come say hello at the show at Booth #1225 in Boston March 18-20, 2022.
#necannboston
#necann
#fintech

NECANN Boston 2021 is Connecting Massachusetts’ Growing Cannabis Industry https://t.co/41jwCCL46U via @RespectMyRegion
#cannabisevent #cannabisexpo #cannabisindustry #events #Massachusetts #massachusettscannabis #necann #necann2021 #necannboston #newengland #cannabis
They're really rockin' in #Boston ... @MJBAnet @NE_CANN @CurvedPapers #NECANNBoston Booth #215 #MJBA #cannafestdestiny

Hey New England Growers! Come visit us at @NE_CANN Boston - March 24-25 we will be at booth 321. See you there. #NECANNBoston #HTGSupply #Booth321

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