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One Size Doesn’t Fit All: Smart Marketing in Retail Retail success isn’t just about having great products—it’s about getting the right products in front of the right customers. A one-size-fits-all strategy doesn’t cut it, especially when operating across multiple locations. On Episode 51: "High Tech, Low Waste", Dina Rollman, CEO of StrainBrain, explains how dispensaries can refine their approach: "No two stores have the same customer profile. One location might need a completely different product mix than another. The key is to get more nuanced—tailor your marketing to speak directly to each store’s unique audience. We help retailers refine their strategies to better understand and serve their customers." That’s exactly what StrainBrain does. Their AI Budtender® helps dispensaries personalize the shopping experience by making smart product recommendations based on customer preferences—leading to higher conversion rates and bigger carts. Hear more in Episode 51 and see how StrainBrain is helping dispensaries turn data into dollars.