Top Tweets for #OpenCreativeProject
We invited 25 creative leaders to have an open dialogue about the future of creativity and an industry rocked by change. Explore the #OpenCreativeProject → https://t.co/1IkNhihOWx
After over a year of research & in-depth interviews, the #OpenCreativeProject white paper is out!
Read about it in Mailine Swildens & @aposner's article for @ThinkwithGoogle, then check out the full report & join the discussion: https://t.co/KTyqMjiMJD
#GoogleCreativeWorks
Excited to finally share the full #OpenCreativeProject report. Created with @Contagious, @benedictevans, & @BainandCompany, our goal is brought ignite a conversation around the impact that #creative can have in a rapidly evolving world.
Read more here: https://t.co/TmcS4gupRe
Great example of how automation combines with creativity to drive growth from @theKristenOHara in her article for @ThinkwithGoogle. @discoveryplus increased incremental subscriptions by 17% & decreased cost of acquisition by 21%. Read: https://t.co/3QbIvX4LzB
#OpenCreativeProject
Was great to sit down with @advertisingweek’s Matt Scheckner to guest on the Great Minds #Podcast. I shared the #OpenCreativeProject & my perspectives on the increased importance of creativity as the final edge of success. Listen here: https://t.co/05RmzZQsAi
#GoogleCreativeWorks
Agree w/ what @aposner said about embracing automation-enabled measurement as a partner piece to creative from her #OpenCreativeProject announcement. “Test & measure” is the perpetual motion machine of creativity.
#GoogleCreativeWorks #ThinkWithGoogle
Announcing the #OpenCreativeProject, a #GoogleCreativeWorks partnership w/ industry trailblazers exploring the final frontier of #advertising: Creative.
Read my #ThinkwithGoogle article for some of our early findings & keep an eye out as we share more: https://t.co/WvLgTS5N23
Announcing the #OpenCreativeProject, a #GoogleCreativeWorks partnership w/ industry trailblazers exploring the final frontier of #advertising: Creative.
Read my #ThinkwithGoogle article for some of our early findings & keep an eye out as we share more: https://t.co/WvLgTS5N23
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