Top Tweets for #PMCSF
Still riding the high from our presentation at the #PMCSF conference.
In case you missed Klue's presentation with Hootsuite on "How to build battlecards salespeople love" check out https://t.co/6eeyBBW6Ne for free battlecard templates.
#templates #battlecards #productmarketing




“Organize product content based on buying decisions” @leslietalbot #pmcsf #productmanagers #productmarketing https://t.co/1wUF0Kiv2R
The Klue team is having way too much fun talking shop with some of the best product marketers in the game at the #PMCSF. Our CEO (@jasons) alongside Vincent Lo will be presenting later today on how to building better compete material.
#battlecards #productmarketing #startups

Dealing with the status quo decision bias varies depending on whether you are trying to acquire (disruptive messaging) or expand (defensive messaging) the relationship #pmcsf

Golden Nugget slide of the afternoon!! You CANNOT market the same way to prospects and customers @leslietalbot #pmcsf


"If you stop marketing to your customers after they become customers, they will not be your customers for a long time because someone else is marketing to them" - @leslietalbot #pmcsf

A comprehensive win/loss analysis program can increase win rates by up to 50%, revenue by 15% to 30%! @SorleyRyan @DoubleCheckRes #pmcsf


"OMG, stop interviewing your customers for buyer personas. Your customer already bought from you!" - @buyerpersona #pmcsf
"Sales people are not a credible source of information for buyer persona because buyers are not fully honest with sales people" - @buyerpersona #pmcsf
Gold nugget

#ProductMarketing is the discipline of bringing a product to market AND nurturing its success -- via @DaveDanielsPrag @Pragmaticmkting #pmcsf


Who’s ready for @DaveDanielsPrag? He comes prepped with new ideas at #pmcsf

"Root questions are questions that you ask your prospects that will help them discover a huge weakness in your competition. You didn't tell them their weakness, they discovered it on their own" - @ErikGlitman #pmcsf
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