Top Tweets for #Programmania
Announcing our #AdMonstersOps Day 1 Keynotes! Kicking off the event, Amanda Martin of the Goodway Group will keynote the #Programmania workshop and Alysia Borsa of Dotdash Meredith will keynote #DataandIdentity workshop: https://t.co/zyI15Ayy4B
"Don't be evil? Can't be evil." Love it. #blockchain @therevoltingx @GoLucidity #programmania #opsny
To close out a half day of amazing learning at #Programmania, @AdMonsterGavin and @ratko of @adprofs go deep on the latest news of Chrome privacy issues, the future of header bidding, Google’s anti-trust case, and mass defaults. #OpsNY
Whew. Miguel Morales, CTO Co-Founder of https://t.co/xcFkv5e6XM goes deep on programmatic transparency with Ads.cert & Blockchain. #programmania #OpsNY
We're so excited to sponsor #Programmania at #OPSNY. Make sure to swing by our booth later today to learn more about how we can help you monitor and audit programmatic inventory and block bad ads. We work with publishers, SSPs, and DSPs!
Jessica Kosturko & Mariam Melikadze of @NYTimes share *some* of their secrets of improving the speed of their ad stack at #programmania at #OpsNY
We kicked off #OpsNY today with #LeadershipForum & #Programmania. If you work for an agency, contact me to win a free pass for tomorrow's keynotes
@MorganDeBaun CEO @blavityinc; @laura_correnti partner @Giant_Spoon and co-host @adlandiapodcast & @neilvogel CEO @dotdashco.
“If I was a marketer I’d want to make sure that I had control over my data - and believe that all clients should own their own data” - Megan Pagliuca #OpsNY @AdMonsters
Are you at @AdMonsters #OPSNY? Check out one of our own on the "Taking the Malvertising Fight Upstream" panel at 1:50pm TODAY. Kate Reinmiller, our Co-Founder/CRO, is on the panel, so head on over #Programmania attendees and learn how the fight against bad ads is changing.
Well, lookie here—no surprise to see @Hearts_Science CDO Megan Pagliuca (and #programmania keynote) on @Adweek's noteworthy media exec list https://t.co/mOAmstr8Yc
Laugh at me if you will, but I think blockchain could provide the needed transparency to open RTB; I think @therevoltingx and @lucidity_tech will make a strong case at #Programmania, part of #OpsNY on June 3. https://t.co/d4ETXF3Oc3
Where are we in programmatic? We're in the stage of data-driven thinking, says Adrian D'Souza of @intersection_co #Programmania #OpsNY
Sure, a lot of pubs have a lot of first-party data. But how much of it is just click-through data? Data that's valuable to brands is richer than that #Programmania #OpsNY
Now we're letting the sell side dish, w Dave Pond (@voxmediainc), Stephanie Layser (@newscorp) and Cheryl Ng (@COXCOMET) #Programmania #OpsNY
You have over 100,000 possible unique connections -- combinations of pubs/SSPs/DSPs -- working between pub and brand, and those are all opps for losing something in translation #Programmania #OpsNY
Benjamin Hansz of @Simplaex says the linguistic problem of false cognates is analogous to the issues the ad industry has in understanding audiences #Programmania #OpsNY
Megan Hartman from @SoundCloud on targeting by mood: Data available through PMP, categorizing sounds users have affinity for (say, "active" or "chill" playlists), new ways of thinking about attention #Programmania #OpsNY
"People-based marketing just went three steps back" bc of GDPR, and contractual language just got much more complicated for buyers #Programmania #OpsNY
Agencies should go beyond marketing KPIs and think business KPIs. A lot of brands are pulling back ad spend, so agencies need to think beyond execution #Programmania #OpsNY
"Publishers should think of 'revenue debt' in the same way engineers consider tech debt" -- adding ad slots won't cut it #Programmania #OpsNY
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