AdProfs

[AdProfs @adprofs]

Keeping up with ad tech is a full-time job. To save you the time, we share our research notes every Sunday: https://t.co/wItuOq4HgG

[AdProfs @adprofs]

Results from the last question, "What is the biggest opportunity in ad tech?"

[AdProfs @adprofs]

Results from the last question, "How would you characterize the practice of bid request duplication by SSPs?"

[Scott Messer @Scrilla100]

here we go! Inaugural Prebid Summit. This open source code runs on nearly every ad supported website, and helps publishers create a fair, open and common marketplace of advertising. #prebidsummit

[AdProfs @adprofs]

This episode is a must-listen.

[Chris Kane @ckane]

The one where @aripap calls me “the #1 expert on SPO in the entire world.”

Thanks @ericfranchi and @aripap!

https://t.co/riEQ4yRKqb

[Mike O'Sullivan @mikeosullivan]

A few thoughts about this article from @OSchiffey, as telemetry data from Sincera’s synthetic users was used to identify the issue.

https://t.co/HnFzYQn7Bb

[AdProfs @adprofs]

@joe_zappa That’s right. They are closely linked. Lots of behavioral data is rooted in contextual signals. The big difference is in the activation: one revolves around the user and the other around the content.

[AdProfs @adprofs]

@digi_chad42069 RFP outta nowhere → RKO outta nowhere

[Ratko Vidakovic @ratko]

T-Mobile reports earnings tomorrow. Some ad tech questions:

- How much of “Other Revenues” is from Advertising Solutions?
- What sort of CPMs do they get for their ride-sharing tablets?
- Was the App Insights product (launched last year) affected by Android’s security update?

[AdProfs @adprofs]

The best explanation of the latest ITP update in Safari.

[Eric Seufert @eric_seufert]

Apple’s latest cookie restriction is ad tech whack-a-mole https://t.co/QNQaHAb768

[AdProfs @adprofs]

More synonyms: https://t.co/5nlD5m8No6

[Ben Winkler @bwinkl3r]

FreeWay? EasyStreet?

[AdProfs @adprofs]

How to name your disintermediation product:

[Joe Zappa @joe_zappa]

@mjbarash You guys should do your own and call it DirectRoute

[AdProfs @adprofs]

@joe_zappa

[Marketecture @marketecturetv]

New pod with @ratko, the original Ad Prof and "This Week in Ad Tech" newsletter king. We talk AI, carbon, privacy, and @aripap rants about why behavioral ads are good for everyone.

Spotify: https://t.co/VSZcfxKyME
Apple: https://t.co/YTxQnbuz4M

[Alex Kantrowitz @Kantrowitz]

Not often you see charts like this from eMarketer. Actually, you never see them. Twitter's ad revenue decline is historically bad. via @jasmineaenberg

[AdProfs @adprofs]

@santidarman That’s true, good point.

[AdProfs @adprofs]

Results from the last poll on contextual targeting vendors:

[RFW @KissMyAds]

Ok, network of media & adtech experts… question for you: Besides the obvious players (The Trade Desk, Magnite, TripleLift, Innovid, Samba TV, etc) - who has an interesting tech or service offering in the CTV/OTT space(s)? (please DM if you don’t want to share publicly)

[AdProfs @adprofs]

More adtech companies need to share screenshots of their products. This is a great example.

[Adam Singer @AdamSinger]

In adtech news, today our team is excited to share we're making AdQuick Browse, our most popular feature for power users, available to everyone. Get a birds-eye view of the OOH market (we have the largest inventory of any company). Learn more on our blog: https://t.co/I3r8U8BuJ2

[AdProfs @adprofs]

@The_OxKing @Therran There could be privacy and/or antitrust concerns on Google's part if they leveraged those identity assets from other areas of their company. They may also want to maintain a degree of neutrality with their cloud business to encourage more overall participation and integrations.