Top Tweets for #ProgrammaticDirect
Programmatic Direct vs. RTB: Understanding the nuances between these buying methods can significantly impact your ad strategy. Direct offers more control and guaranteed placements. #ProgrammaticDirect #RealTimeBidding
5 Ways #ML-Driven #Programmatic Advertising Can Empower #DigitalMarketers https://t.co/SIRdrI5V8m
@eMarketer, @TheTradeDesk
#marketing #ProgrammaticAdvertising #AdTech #MarTech #RTB #ProgrammaticDirect #DSP

Where does #programmaticdirect stand in the #programmatic growth landscape? We've seen a jump from 8% to 30% in just 4 years! @IABEurope #iabeuvpd @_dknapp

Get a recap from Jessica Barrett and Paul Cocks on our #programmaticdirect panel which took place last week at #CannesLions. @FinancialTimes @FT @doubleclick #publishertech #adtech
Some highlights from our brunch panel on Tuesday at @cannes_lions ! #programmaticdirect #panel #troubleshooting #adtech #publishertech #canneslions #advertising #conference @google @financialtimes @s4mobile @businessinsider

Some highlights from our brunch panel on Tuesday at @cannes_lions ! #programmaticdirect #panel #troubleshooting #adtech #publishertech #canneslions #advertising #conference @google @financialtimes @s4mobile @businessinsider

Check out video the recap from our #canneslions panel brunch on #programmaticdirect: https://t.co/zzr373OVhu
On troubleshooting: Going into a platform & trying to figue out what’s wrong... the story of my life! It’s hard to figure out. It’s often an issue w/ a lot of ppl executing the deals." - J. Barrett #CannesLions #publishertech #adtech #programmaticdirect

We're seeing publishers go back to what’s « old » & dialoging w/ the ATDs & buyers to offer something that’s more #quality & creative, but still impactful for the brand. As a full stack SSP, we are fully supportive that. - J. Lospalluto #programmaticdirect #CannesLions

What kind of inventory works for #programmaticDirect? "We see programmatic direct is growing on inventory that requires a deal that is premium..so that would include mobile." -Paul Cocks, DBM #publishertech #adtech #canneslions

"Does #programmaticdirect = programatic guaranteed? Not for everyone." - Jessica Barrett, Financial Times...the definition depends on who you ask. #publishertech #adtech #canneslions

Chatting and networking at #CannesLions before our discussion on #programmaticdirect starts in 15 minutes! #publishertech #adtech stay tuned for the live-tweeting!

Check out our Facebook Live coverage of Smart's #CannesLions panel on #programmaticdirect. Get the latest stats and insights from our panelists bright and early @ 9:30am: https://t.co/02TJgqcTrc #adtech #publishertech
Smart's #CannesLions panel will delve into the latest stats, insights and difficulties surrounding #programmaticdirect. Be sure to tune in for our live-tweeting and Facebook live stream @ 9:30am. #adtech #publishertech @digitalshields @ChristophCollet
Check out our Facebook Live coverage of Smart's #CannesLions panel on #programmaticdirect. Get the latest stats and insights from our panelists @ 9:30am: https://t.co/02TJgqcTrc #adtech #publishertech

We're honored to have Mike Shields, Advertising Editor of @businessinsider moderate our #CannesLions2018 panel “The Challenges of #ProgrammaticDirect"! Stay tuned for the live-tweet and Facebook live stream! #adtech #programmatic

Mike Shields, Advertising Editor of Business Insider will moderate our #CannesLions2018 panel “The Challenges of #ProgrammaticDirect". Stay tuned for our live-tweet and Facebook live coverage of this event! #adtech

Smart's #CannesLions2018 panel will delve into the latest stats, insights & difficulties surrounding #programmaticdirect. Tune in for our live-tweeting & Facebook live stream on Tuesday @ 9:30am! #adtech @ChristophCollet

"It is estimated that #ProgrammaticDirect and private #marketplaces will amount to 80% of the5 total #programmatic transaction volume in 2019. The impact the #GDPR will have on these estimates is still unknown"
Find out more here : https://t.co/0KhmYeyz5d
#ID5FORPUBLISHERS

We're honored to have Mike Shields, Advertising Editor of @businessinsider moderate our #CannesLions2018 panel “The Challenges of #ProgrammaticDirect"! Stay tuned for the live-tweet and Facebook live stream! #adtech #programmatic @digitalshields

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