#QuickCom - Twitter Hashtag

6 days ago

Zepto IPO - Zepto lost Rs 100/- per order on every order delivered in FY 26. Can Zepto become profitable - How and When? The answer surprised us. #Zeptoipo #IPO #InvestSmart #quickcom #blinkit #instamart

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Rishabh Shukla

@Rishabh_RevQ

7 months ago

If you are a new consumer brand, 95% of time its better to use rapid delivery services like @zappr_delivery or #Zipee in top cities than to be on #QuickCom QCom is the digital #Kirana of India. Surviving there requires a certain internal scale & PMF Helps optimize Cashflow :)

Vedang Lahoti

@LahotiVedang

7 months ago

Last week I wanted to order @Munchilicious_ - something I have pretty much every day. I opened Blinkit, and it was out of stock. Instead of switching to another product, I reached out to @DayaDevang (Business Head at Munchilicious) to ask when it might return. Turns out: it was out of stock on Blinkit, but available on their own website with 30-minute delivery through partners like Zappr. This isn’t new, but it feels heavily under-appreciated. We talk a lot about the power of Q-commerce (and it absolutely deserves the credit - discovery, scale, relevance, and impulse behaviour have all exploded because of it). But what’s also true is that brands don’t always have to wait for a QCom listing or fight for visibility to tap into impulse demand. If a brand is stuck, still figuring out QCom operations, or wants to test early demand. Platforms enabling 30-minute website delivery can genuinely change the curve. It gives brands: 1. A pilot channel before QCom 2. A way to test pseudo-demand 3. Independence from the constant in-stock battle 4. And most importantly: direct customer data + control As I build in the coffee space - where 70% of the behaviour is impulse (“I need coffee now”), this is a channel I’m seriously evaluating too. Driving customers to our website while still offering 30-minute delivery changes the entire equation. I’ll write a follow-up on the margin side soon - that’s where things get really interesting. For now, kudos to the 30-minute delivery infra players building the next wave of logistics.

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Tadit Dash

@taditdash

8 months ago

It’s like they’re reading our minds (or tweets!) and placing the products right next door. The algorithm is way too smart these days, spooky but impressive! 👀🤖 #myntra #quickcom

Gajender Yadav

@imYadav31

8 months ago

Myntra delivered the package in 15 mins 🫨 This is F****** wild.

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Rishabh Shukla

@Rishabh_RevQ

11 months ago

#QuickCom #QcomInsights I was doing a category analysis in the Ghee category (PlinBit x Mumbai) and thought I will share my key takeaways for brand operators: 1️⃣ Reliable availability trumps premium positioning, brand equity and even discounting! 2️⃣ For new premium brands, if you are playing in the sizeable niches in commoditised categories (like A2 Premium Ghee space), then prioritise supply-chain for sales growth over marketing once you are listed on Qcom. 3️⃣ Small pack sizes serve as ideal 'trial packs' for premium brands & cater perfectly to smaller household sizes in metro cities. Clear opportunity for optimising product assortment through Pack & Price. 4️⃣ Regional brands leverage their inherent supply chain advantages, localized decision-making, and deep consumer trust to win in Qcom. 💰As a new age brand, go DEEP in your chosen markets instead of going WIDE, especially if you are already struggling on the Supply side.

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Rishabh Shukla

@Rishabh_RevQ

11 months ago

#QuickCom #QcomInsights Any product available in the market can be viewed from the lens of: "Consumer Pull" vs. "Marketing Push" In my experience of 15+ years with CPG across the world, I have seen enough success stories where the product was "average" as well as failure of "awesome" products. In context of Quick Commerce, this gains even more significance as many brands are shocked with the "winners" or "losers" on the channel. We all understand "Marketing Push" --> its the hustle brands do to make their product available in dark stores in various cities across platforms. It is also the ads run, the pricing strategies executed and the promotions to attract consumers! So what is "Consumer Pull" ? It is the inherent capability of the product to attract & get itself bought. In the offline world, this would translate to: - Does the product/pack standout at shelf/ad (Salience) - Does the product/pack/ad convey what it is in a succinct & clear manner (Communication) - The message communicated, does it make the product a need/want for the consumer and believable enough to deliver on those benefits (Attraction) - Does the price justify its value to the consumer, basis the attraction, and is it easily found in the store (Point of Purchase) - And finally, does the actual product experience live upto the consumer's expectation, and the price point is acceptable for long term repeat (Endurance) Will deep-dive into each of the SCAPE pointers in a later post, but the crux is: How a brand's product performs & executes on the SCAPE framework in the QuickCom context is radically different given the "screen" & "time pressure" Will share more on this tomorrow. Already a long post!

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Rishabh Shukla

@Rishabh_RevQ

12 months ago

#QuickCom #QcomInsights As a brand, what do you really control? Input metrics. That is it! And on QuickCom, its your supply chain to make sure your products are made available (distributed). Take this example: Festive season is fast approaching. One of the key ingredients during the season is "Ghee" and we know customers are lapping up A2 ghee (the marketing has worked its magic!) As a brand, the ONLY input that you can control on Quick Commerce platforms like Blinkit, Zepto, Instamart etc is making your products available at their warehouse. (ofcourse, you need surveillance to ensure dark stores are stocked up, but you can only influence it) Take the example of the Premium A2 ghee brands (priced ₹1.5-3.9 per ml) on Blinkit in Mumbai. These premium brands are experiencing massive stock-outs, with brands like Two Brothers A2 Gir Ghee commanding ₹3.92/ml yet showing 77-98% out-of-stock rates across Mumbai. Double Whammy for brands: - Missed sales - Reduced DRR and other metrics tracked by Qcom platform get affected, means your future POs and visibility will also be impacted. Marketing is often not the answer when it comes to the "good problems" to have! Focus on being available, and track it ruthlessly. Its like the GT/Kirana muscle one needs for long term success!

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Rishabh Shukla

@Rishabh_RevQ

about 1 year ago

#QuickCom & #QuickFood On one hand, news indicates that Zepto is facing supply chain issues with its Zepto Cafe and hence closing services in many areas (whether its permanent or temporary, we shall see). Such operations are very complex. And then I hear BigBasket's BBNow is launching ready-to-eat meals (Like Zepto Cafe, Bistro, Snacc). In all of this, I think one segment that is now getting very good acceptance in consumer's home is "curry paste", "RTE Spice Mix" (and similar meal prep products) which are cracking into more meal occasions. Premiumization is happening in grocery in value-add much faster than in in commodities. Been studying this segment a bit recently, and no wonder brands like Kilrr, CurryIt, Zoff, Cookd and many others will do well as habits evolve! PS: Only tried Kilrr from the above, and gotta say, its lip smacking good! And this is when am using it with Paneer.

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Creditkeeda

@creditkeeda

over 1 year ago

Quick commerce feels like a bubble. Do we really need q-commerce for everything? Sooner or later, like most industries it’ll just be two big players, and the rest will vanish. What’s your take? #ccgeek #ccgeeks #quickcom #shopping

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PARI'sPapa UK Gupta 💙 @TechButthead

over 1 year ago

@BellamSwathi YES...... #QuickCommerce is Next Level SHIT...... & It is Picking-up Pace & Speed & Sooonnn, it is Gonna cross/Outpace #Ecommerce...... Coz, Already most of the Items available on #Ecom are there on #QuickCom Platforms..... :-)

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Bitcoin Mexico @mexico_bitcoin

almost 4 years ago

Tener un dominio sin ninguna tarifa de renovación es posible gracias a #Quickcom, plataforma que te brinda dominios NFT los cuales una vez acuñados,siguen siendo de su propietario hasta que decida transferir o vender el dominio NFT #DominiosWeb #NFT https://t.co/9NWtqRhOST

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