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WHY I BELIEVE THE RIGHT WILL CONTINUE TO WIN If you’re old like me, then you probably remember conservative talk radio in the ‘90s and early aughts. Traditional media such as television and newspapers had been completely conquered by the American left, all but omitting the right from critical national debates. Millions of non-brainwashed citizens sought informational refuge elsewhere, namely conservative talk radio. Rush Limbaugh, Neal Boortz, Michael Savage. I could go on and on. These scrappy underdogs managed to wage a successful guerrilla war against the exponentially more powerful mainstream media for years, and as a result ensured conservatism’s survival. Their success infuriated the left, of course, who tried like hell to compete with, and even conquer, conservatives in the talk radio arena. But try as they might they simply couldn’t; for whatever reason, they were terrible at it. And so the right clung to life from the shadowy recesses of a dying medium, landing blows where they could but always retreating to fight another day. And now that day has come. For it is left who is finally on the defensive. Instead of fighting from the shadows, the right has managed to commandeer the largest news source in the world. I’m speaking, of course, about this very platform. After years of being censored and banned on Twitter, and social media in general, conservatives now dominate political discourse across the new media landscape. The reason is simple: the left takes everything, especially itself, too seriously. Public opinion is no longer swayed via opinion pages or lengthy essays. Rather, it is increasingly won in the form of pithy takes and witty memes (If you doubt my thesis, consider that once Elon bought Twitter and leveled the social media playing field right-wing shitposters helped carry Trump to the Oval Office in a landslide). Humor is a lethal weapon in today’s marketplace of ideas, and the conceited, long-winded left is all but defenseless. They were never particularly personable to begin with, but they’ve become downright intolerable as their prestige is stripped away like old paint. Their reliance on expertise has also become a handicap in the post-COVID era as know-it-all academics have repeatedly missed the mark on countless issues. Common sense now rules the roost, and conservatives have always correctly claimed that mantle. Now it’s the left fighting from the shadows of Mastodon and Bluesky, or clinging to dying media; liberal Boomers are the only thing keeping newspapers and late-night talk shows alive. And as they die out, so too will the old world. And should the left fail to learn to laugh, particularly at themselves, it’s difficult to see how they survive. Unless, of course, the right just completely f***s up this golden opportunity.