Top Tweets for #RealLifeRM
Great recruitment marketing isn’t about finding people who fit your company, it’s about helping candidates self-select out. #RealLifeRM #HRtechConf
Great recruitment marketing isn't about finding people to fit us.
It's about helping people figure out that they are not the right fit for us.
That way, only the "right" people join your team.
~ @shaunda / @TimSackett
#HRTechConf #RealLifeRM
“Google for Jobs is changing the game.” - @TimSackett (We tend to agree! https://t.co/b9r06E685u) #HRtechConf #RealLifeRM
HR/Recruiting folks:
When was the last time you searched for your own job postings online?
Are you paying attention to which sources actually produce results in getting your jobs noticed? And is that source where you spend the most money? ~ @TimSackett
#HRTechConf #RealLifeRM
If your #1 source of hire is employee referrals, why are you spending so little on it? Invest in employee referral automation. #HRtechConf #RealLifeRM
Stop paying employee referral bonuses right now.
There's no data that shows that paying employee referral bonuses makes a difference.
People refer others to work for their company if they like working there, and it's simple to do.
~ @TimSackett
#HRTechConf #RealLifeRM
Test your email subject lines - 33% of people open emails based on subject line. #RealLifeRM #HRtechConf
Most people don't hear your message until the 4th time they interact with you or your brand.
Don't give up after one or two times. Find ways to nurture conversations and continue to communicate about your jobs and your company.
~ @shaunda / @TimSackett
#HRTechConf #RealLifeRM
Why do we keep blasting jobs at people when what they really care about is being at the company? Give them a purpose. #RealLifeRM #HRTechConf
Ooooo... I like this:
"It's about the rocket ship... not the seat!"
Your recruitment marketing should make people want to work for your company, regardless of what the job will be.
~ @shaunda / @TimSackett
#HRTechConf #RealLifeRM
Don't ignore or discount employer review websites.
Pay attention and understand how people perceive your company/your brand.
"You need to be present at the party where you're being talked about."
~ @shaunda / @TimSackett
#HRTechConf #RealLifeRM
You don’t constantly need to be producing new content. Good content will actually perform better the 2nd time around. #RealLifeRM #HRTechConf
Recommendations for a modern to optimized online recruitment marketing presence:
- Blog
- Social Media
- Review sites
- Interactions / conversations
@shaunda
#HRTechConf #RealLifeRM
Companies/recruiters are making a mistake if they're only sharing job postings online and via social media.
A good rule of thumb is 5 to 1.
Five pieces of real content / stories about your company to one job.
~ @TimSackett
#HRTechConf #RealLifeRM
Give yourself an edge: Include video in your job posting - not JUST text. #RealLifeRM #RMHacks #HRtechConf
Google ranks video higher than text, so it actually helps your job postings and employer branding content to get noticed if you're incorporating video.
~ @TimSackett
#HRTechConf #RealLifeRM
# 1 thing needed for great recruitment marketing: Content. Especially VIDEOs/PICs. Uou know you clicked on this cause of my ugly, scrunchy and authentic pic. See it works! #HRTechConf @shaunda #RealLifeRM #recruiting #ModernWork
@shaunda says employer value prop can best be framed by the factors of growth, culture and impact. Like! #HRTechConf #realliferm @TimSackett
EVP rests on 3 pillars: growth, culture & impact. How are YOU differentiating your company? #RealLifeRM #HRtechConf
Your Employer Value Proposition includes:
- Growth
- Culture
- Impact
How does your company differentiate in those 3 things, compared to your competitors?
~ Shaunda Zilich / @TimSackett
#HRTechConf #RealLifeRM
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