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We are starting to test ads in ChatGPT free and Go (new $8/month option) tiers. Here are our principles. Most importantly, we will not accept money to influence the answer ChatGPT gives you, and we keep your conversations private from advertisers. It is clear to us that a lot of people want to use a lot of AI and don't want to pay, so we are are hopeful a business model like this can work. (An example of ads I like are on Instagram, where I've found stuff I like that I otherwise never would have. We will try to make ads ever more useful to users.)