Top Tweets for #ShiftVideo2017
Joseph Lospalluto (Smart's Head of Sales, Americas) talks innovation in #programmatic at #ShiftVideo2017. Check out the video: https://t.co/IwVsJiwNKo #headerbidding #data #adtech @VideoNuze
ICYMI: @NBCUniversal's Mike Rosen spoke with @mattprohaska on advanced advertising, ad tech and what's next for NBCU @VideoNuze #shiftvideo2017. Read more and see the video here: https://t.co/nAHblzynHt
Chip Schenck, VP of Audience and Programmatic Solutions, participated in a panel at @VideoNuze's #ShiftVideo2017 focused on innovation in #programmatic video. Watch here: https://t.co/Dbv47pinGn
Learn about Server Side Ad Insertion’s Role with #Programmatic Video https://t.co/RDjZ6gBFfT @VideoNuze @WillRichmond @Brightcove @IABTechLab #SSAI #advertising #ShiftVideo2017
Last week at #ShiftVideo2017, we joined @Brightcove & the @IABTechLab to discuss server-side ad insertion. Check out @mikegreenbk's recap of the panel in his latest blog post: https://t.co/0iqMi2P8CA
Last week at #ShiftVideo2017, we joined @SpotX & the @IABTechLab to discuss server-side ad insertion. Check out @mikegreenbk's recap of the panel in his latest blog post: https://t.co/qY8G6aEwu7
Joseph Lospalluto, VP Business Development Manager - Sales Director, Smart spoke at the SHIFT // 2017 Programmatic Video & TV Advertising Summit in NY yesterday
#ShiftVideo2017 @VideoNuze
Great quote from @Bloomberg’s Keith Grossman: “Sales is debate club meets investment advisor” #ShiftVideo2017 #programmatic
Scott Ferber: The ANA / AAAA compensation model that is driven by procurement is a huge obstacle. We can’t look at “minimizing cost” - we need to think “maximizing cost”. #ShiftVideo2017 #OTT #ProgrammaticVideo
.@ScottFerber discusses DETVGO at #ShiftVideo2017: “If we don’t make Programmatic TV easy, it’s not going to happen.” Learn more at https://t.co/Qvpxn6OVih.
Scott Ferber: Siloes are the problem, hindering progress. #ShiftVideo2017 #OTT #advancedTVads @VideologyGroup
Starting now: @ScottFerber kicks off his presentation and panel at Videonuze #ShiftVideo2017! He’ll be discussing where we are on the path to Advanced #TV advertising.
Wisdom from @NBCUniversal Mike Rosen: "Consumers don’t hate ads; they hate irrelevant ads." Some of us are working to fix the latter. h/t @VideoNuze #ShiftVideo2017
Mike Rosen: We definitely feel a sense of urgency - this an existential threat to ad-supported media, and its a much bigger threat in fact then the DVR ended up being. #ShiftVideo2017 #OTT #advancedTVads
Mike Rosen from @NBCUniversal giving a very candid keynote at #ShiftVideo2017. Causation isn’t correlation. #programmatic
“It’s not longer a question of do we want to buy advertising with @NBCUniversal, it’s how,” @TogetherNBCU’s Mike Rosen @videonuze #ShiftVideo2017
What we thought was measurement was currency, b/c we didn't have the data to measure properly - Mike Rosen @NBCUniversal @TeamProhaska #shiftvideo2017
“We learned from Digital that targeting is important, but it needs to be in a safe environment...we are in the renaissance of television in the way we work with content and data,” @TogetherNBCU’s Mike Rosen @VideoNuze #ShiftVideo2017
Mike Rosen (l) @NBCUniversal w @mattprohaska on stage #ShiftVideo2017 @TeamProhaska @VideoNuze talking audience targeting
“Programmatic is not remnant inventory at NBCUniversal, it’s everything...and it’s how we bring smart data and audiences to television,” @NBCUniversal’s Mike Rosen @VideoNuze #ShiftVideo2017
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