Top Tweets for #TheCustomerBaseAudit
Prof. @faderp’s new book, #TheCustomerBaseAudit, helps leaders gain a fundamental understanding of their customers’ buying behavior―and thus their company as a whole.
Read more about the book, which is now out on @WhartonPress: https://t.co/LjQisZeyku
📚 New release on #NationalAuthorsDay 📚
In #TheCustomerBaseAudit, Wharton Prof. @faderp, @LBS’s Bruce Hardie and @EDITED_HQ’s @manross help leaders gain a fundamental understanding of their customers’ buying behavior―and thus their company as a whole: https://t.co/7sKZxmmmo6
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