Top Tweets for #VMCScience
That's a wrap! A huge thanks to our amazing panelists @cperry248 @billietgoldman and Matt Soldan! #VMCscience #SXSW
"60% of my media budget goes towards seeders and and influencers." - @billietgoldman on #adaptivemarketing #VMCscience #SXSW
Join me at @iab AdTech Marketplace on Monday for a presentation on Building Brand Engagement w/#Programmatic #VMCscience @visiblemeasures
Learn how to drive earned media for your World Cup campaign exclusively @adage webinar, March 26. http://t.co/P6cMrTXXO5 #VMCscience
Check out a few highlights from @babashetty's panel on the science of predicting earned media: http://t.co/mjbf1MZZUS #SXSW14 #vmcscience
We haven't conquered the science of earned media yet. But you can measure, benchmark it, use best practices - @visiblemeasures #vmcscience
Exactly. “@kaavepour: It's called earned media for a reason... you gotta earn it! #VMCscience #SXSW14”
Everyone agrees behind most earned media successes is a carefully planned paid media strategy. #nothingsfree #vmcscience
The failures are so important. Failures are signals that help you do the next thing better - @babashetty #vmcscience #sxsw
To track earned media, you have to make a connection between number of eyeballs and sales. #VMCscience #SXSW #SXSWi
RT @kaavepour: "Earned media is a new animal because we are completely at the mercy of the consumers" -Seraj Bharwani #VMCscience #SXSW14
Even with things that have the appearance of being real-time, there's a huge amount of planning done in advance - @babashetty #vmcscience
Can you predict earned media? @katesirkin says Great content + where does it fit into consumers life + media plan + analytics #vmcscience
Key takeaways "Earned media": 1. Make stuff people wants to watch and interact with 2. If 1. fails, use paid media #VMCscience #SXSW
.@babashetty: predicting earned media is not a perfect science, too much focus on individual items, not the whole system #VMCScience #sxsw
+1 “@oyvind: #VMCscience illustrates pb w/ panels at #sxsw: great subject but no examples/images/video/graphics - just long unfocused talk”
#VMCscience: Marketers need to have more humility. Present what matters the the customer, not what matters to you. #SXSW
Ask yourself, 'What would viewers choose to watch?' And create that content. #VMCscience #SXSW #sxswi
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