Top Tweets for #VideoBusinessAccelerator
Do you work in a top-down, hybrid, or entrepreneurial news organization? And how do you get things done? @elitetruong discussed in today’s #VideoBusinessAccelerator class how you can work within each of these structures to be able to innovate and create a visual-centric newsroom.
What new opportunities in video will technology create? How do we identify sensory clickbait and avoid it? In today’s #VideoBusinessAccelerator class, @sguzik & @TahiatMahboob shared examples of future tech & trends that could disrupt the media ecosystem.
That’s what @campbelljulia & Peter Lamb from @sellbranded talked about in today’s #VideoBusinessAccelerator workshop on branded content. They also led a discussion about what media outlets can do better to work with their advertisers.
What makes a video successful and can reach the most audiences? What makes an audience engage in your content enough to like or share it? @etharkamal shared in today’s #VideoBusinessAccelerator class some case studies of videos that used effective reach & engagement strategies.
Audience funnels, SMART Goals and KPIs…oh my! In today’s #VideoBusinessAccelerator class, @neeeda laid the foundation for developing a video strategy that is goal-oriented and has appropriate metrics tied to it.
How can your news organization decide what to focus on when it comes to video? How can you learn to say “no” to doing everything? In today’s #VideoBusinessAccelerator class, @zielina talked about how to set goals that align with your organization’s mission and vision.
Today, we kicked off our new #VideoBusinessAccelerator cohort with 14 news organizations who are focused on serving and elevating voices in diverse communities across the United States and Canada!
https://t.co/wOP7AIGHMu
The @SacObserver is so excited to be a part of this great group! Thank you @newmarkjschool @Meta and @LocalMediaAssoc for the opportunity!
#videobusinessaccelerator
📣 Thrilled to announce our latest cohort for the #VideoBusinessAccelerator program, focusing on publishers of color in the United States & Canada! Thread 🧵 (1/17) https://t.co/wOP7AIGHMu
📣 Thrilled to announce our latest cohort for the #VideoBusinessAccelerator program, focusing on publishers of color in the United States & Canada! Thread 🧵 (1/17) https://t.co/wOP7AIGHMu
Synthetic media that blurs the line between “fake” & “real.” Sensory wearable tech that changes our perception of the world. In today’s #VideoBusinessAccelerator class, @sguzik & @TahiatMahboob talked about the technology & trends that change how we consume news and information.
How can you use design thinking principles to better understand your audience’s needs and create a video product that resonates with them? This week’s #VideoBusinessAccelerator bootcamp had @shanbow leading the 15 Latin American newsrooms through a user-centric design sprint.
How can news organizations use reach or engagement strategies to monetize video content? Today’s #VideoBusinessAccelerator class with @etharkamal looked at global examples of successful video projects that monetized audiences on owned and social platforms.
Today’s #VideoBusinessAccelerator bootcamp with @neeeda covered how to identify your target audience and create a video strategy that encourages engagement and loyalty.
What are we uniquely good at that we could make more of? What should we stop doing? What does the data tell us? In today’s #VideoBusinessAccelerator class, @zielina led a brainstorm with 15 Latin American news orgs to set goals that fit within the larger mission & video strategy.
Hear the news? 15 newsrooms in Latin America are joining the #VideoBusinessAccelerator, a program from @NewmarkJPlus, Facebook Journalism Project, and @ICFJ.
Meet the cohort: @heraldodemexico, @RPPNoticias, @ElFinanciero_Mx, and more 👇
https://t.co/ItWvJvZ609
So glad I get to be part of the #videobusinessaccelerator #vba again - this time with teams from all over LATAM 💪
We’ll continue exploring all facets of the business of video journalism next week with @Zielina who will talk about strategy: How can we develop a framework to identify opportunities and act on them?
Today, @jeffjarvis helped us kick off the first class of the #VideoBusinessAccelerator program with our new cohort from Latin America! How can we shift journalism from a product to a service to serve our communities? And how can we create new business models for this service?
It’s time to meet the last three Brazilian news outlets that will be participating in the #VideoBusinessAccelerator program! Here’s @folha, a newspaper, and their team leader is @biaperes. The other team members include @marianagoularth, @amglemos, & @robertolimadias.
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