Top Tweets for #WMatAdweek
Message to brands: “If you want to win you have to understand how to be a life utility.” @DavidAGaines @advertisingweek @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
“Brands that stand for its about you, they will win in the end.” @ehwong55 @BuzzFeed @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
@BuzzFeed’s @ehwong55 has a question for brands: “what side of history do you want to be on?” @advertisingweek @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
“As consumers We have attention deficit in bias period.” @DavidAGaines @WavemakerUS @BuzzFeed @advertisingweek #AWnewyork #FutureMakers #WMatadweek
“Be polarizing. If you want to create loyalists you’re saving a lot of money in marketing. You can’t appeal to everybody.” @DavidAGaines @WavemakerUS @advertisingweek #AWNewYork #FutureMakers #WMatAdweek
“Are we now in an era that’s a Paradox of chance?” @ehwong55 @WavemakerUS @advertisingweek #AWNewYork #futuremakers #WMatAdweek
“If we can’t even be committed to each other, why do we think we can be committed to brands” @ehwong55 @advertisingweek @WavemakerUS #AWNewYork #futuremakers #WMatAdweek
“Self service is personalization. Consider the consumer experience as a way people can personalize their experienced with businesses”. @FordDirect @advertisingweek @WavemakerUS #AWNewYork #WMatAdweek #FutureMakers
@advertisingweek Fun Fact: About 4 out of every 10 people can’t differentiate between a chatbot and a human! #research from @FordDirect #AWNewYork #WMatAdweek #FutureMakers @WavemakerUS
“Creativity scales itself” golden nugget from @WiedenKennedy President @DeCourcy @advertisingweek @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
Future of Audio Fact: More than half of music heard on streaming services is less than 3 years old - insight shared by @umg Barak Moffit @advertisingweek @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
“What do our people care about? Is it social? There has to be a lot of conversation. Just ask people”. @whitneyfishman @advertisingweek @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
“We have to stop talking about the ‘or’. Just because you see a percentage of online sales and just because you see a percentage of in store sales doesn’t mean there’s a line there.” says @petco CMO Tariq Hassan. @advertisingweek @WavemakerUS #AWNewYork #FutureMakers #WMatAdweek
“Brands and agencies need to get rid of the preconceived notions - just because it didn’t work last time doesn’t means it’s not going to work every time.” @whitneyfishman @advertisingweek @WavemakerUS #WMatAdweek #FutureMakers #AWnewyork
“Measurement is a holistic way at looking at brand impact.” @AlibabaGroup Christina Lu @advertisingweek @WavemakerUS #WMatAdweek #FutureMakers #AWnewyork
“When it comes to retail, it’s less about retail commerce. It’s about who is that person? It changes. It depends what they (consumers) need. It’s consumer first”. @whitneyfishman @advertisingweek @WavemakerUS #AWnewyork #WMatAdweek #FutureMakers
Checking out the panel “Brick-and-Mortar is Alive and Well” featuring #FutureMaker @whitneyfishman @WavemakerUS @advertisingweek #WMatAdweek #AWNewYork
So what does the Power of Experiencelook like? 85% of Americans say they “have a much more positive perception of companies after attending their event” per @Citi research shared by @jennbrightup @advertisingweek @WavemakerUS #AWNewYork #WMatAdweek #FutureMakers
How can brands build trust with a new generation? “By Taking a stand on something” says @sarasaun @advertisingweek @WavemakerUS #AWNewYork #WMatAdweek #futuremakers
“Assume good intent.” Career advice shared by @WavemakerGlobal CEO @amandarichman at @advertisingweek #AWNewYork #WMatadweek #futuremakers
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