Top Tweets for #WSJustABook
We hosted @j1berger, NYT best-selling author of "Contagious", at the @AWMuseum for our 5th annual #WSJustaBook event, where he shared tips on creating viral content to a room full of Chicago marketers. Read our key takeaways from the event here: https://t.co/BFLno0Gaat

"When people put their kids to bed at night they don't tell bedtime facts -- they tell bedtime stories... What is the #story that brings your #brand along for the ride?" @j1berger @WalkerSands #WSJustABook event
"Good stories aren't just engaging --theyre vessels of information" @j1berger @WalkerSands #WSJustABook
"What's your peanut butter (to your jelly)? Why are people going to think of your brand when your brand isn't around?" @j1berger speaking @WalkerSands #WSJustABook event on his best-selling book, "#Contagious"
Social currency: “what we wear and drive is a signal of who we are. So is what we talk about.” Give people something to talk about that makes them look good and they will talk about you. @j1berger #WSJustABook

“Word of mouth is equally, if not more important, in B2B than in B2C.” @j1berger at @WalkerSands #WSJustABook

The two key benefits of word-of-mouth advertising for your #B2B business? Trust and targeting says author, @j1berger #WSJustaBook
Last month we hosted @JoePulizzi at the @AWMuseum to talk about his book "Killing Marketing." Watch the event video for a recap of what we learned: https://t.co/D7oJHPwY7u #WSJustaBook
Yesterday we hosted @JoePulizzi at the @AWMuseum for our 4th annual #WSJustaBook event & were thrilled to have a packed room full of Chicago marketers listening to Joe talk about his book "Killing Marketing." Read our blog post with key takeaways here: https://t.co/LqQmgCvOJ8

Great book discussion with @JoePulizzi and @WalkerSands at one of my fave places @AWmuseum. I'm ready to kill marketing! And thanks @annhandley for recommending Joe come to this event 👏 #WSJustaBook

“You can’t be successful in content marketing doing fifteen different things—the typical consultation with marketers result in a recommendation to do less, not more”
@JoePulizzi #WSjustaBook @CMIContent @WalkerSands

Check out the latest, greatest #EmailMarketing tool, recommends @JoePulizzi @CMIContent #WSJustaBook
is giving a shout out to @JoePulizzi & @WalkerSands and thanking them for today’s “Just a Book” event at #americanwritersmuseum 📖👍 #WSJustaBook @CMIContent #killingmarketing 🔷♦️⭐️

Many companies make the mistake of doing too many things all at once in content marketing. Start doing one thing really well, create a minimum viable audience and THEN diversify. @JoePulizzi #WSJustaBook

“You can always go broader, but it’s really hard to get more niche” - start with a super niche audience, according to @JoePulizzi #WSJustaBook @CMIContent @WalkerSands
The hilarious, brilliant @AnnHandley joined us last month for the #WSJustaBook event. If you couldn't make it, you can still listen to the full interview on Marketing People, our new podcast: https://t.co/JKG4f1OIIS Be sure to subscribe for new episodes!

Missed the #WSJustaBook event with @AnnHandley? We’ve got you covered. Check out our full interview with Ann on Marketing People, our new podcast: https://t.co/JKG4f1OIIS Be sure to subscribe for new episodes!

The hilarious, brilliant @AnnHandley joined us last month for the #WSJustaBook event. If you couldn't make it, you can still listen to the full interview on Marketing People, our new podcast: https://t.co/JKG4f1OIIS Be sure to subscribe for new episodes!

Missed the #WSJustaBook event with @AnnHandley? We’ve got you covered. Check out our full interview with Ann on Marketing People, our new podcast: https://t.co/JKG4f1OIIS Be sure to subscribe for new episodes!

The 3rd annual #WSJustaBook is over, but you can catch up on our new learnings from the evening w/ @annhandley here: https://t.co/NIoCarM0D8

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