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I come from radio. There was a time when it was one of the most impactful mediums, especially during live situations, much like television. The difference was that people could listen while driving or working, and over time, those voices became deeply trusted. That trust came from consistency and credibility, not just visibility. Today, communication has changed. We have a strong ecosystem of influencers, campaigns, and collaborations, all of which have their place. But in sensitive situations, like what Ahmedabad witnessed today around fuel, the question is not just reach, but trust. Can visibility alone replace credibility built over years? I believe every city and state needs reliable, trusted local voices. People who have built a genuine connection with their audience. Because in moments that require calm and clarity, experienced communicators such as radio professionals, journalists, and media voices bring responsibility along with reach. This is not about choosing one over the other, but about recognising that not all influence is the same. The power of the mic, the pen, and the camera, backed by an understanding of mass communication, will always matter. Strong and independent voices should not be sidelined. At times, they are essential for balance, clarity, and trust. Because not every opinion can be purchased. Some have to remain organic. What do you think?