Top Tweets for #econlive
Exposing Leftist Bias in Academia and Media Revealed!๐
#MediaBias #AcademicFreedom #PoliticalLeanings #LeftVsRight #BiasInAcademia #JournalismEthics #CulturalNarratives #PewResearch #EconLive #CriticalThinking
Takeaway from Econsultancy live was the continued gulf between hype and reality on GenerativeAI. Top priority in survey of 490 marketers yet only 2 in 5 actually using it and most very tentatively. #econlive
The BBC's @imemledger (hidden behind the lectern), sharing her approach to product management (along with lots of interesting insights into the sign-in experience), and a reminder that your workforce, your team and your users are humans.
#econlive
76% of marketers reported that their organisations are already using or actively considering generative AI. We do love a shiny thing. #econlive
For brands starting to sell in China, choosing the right ecommerce channels and finding an optimal trading partner are key.
#econlive
.@hotpot_china's Jonathan Travers Smith discusses the growth of ecommerce in China.
$28 Trillion in 2022 / > 40% of global ecommerce
Driven by:
1 - Growing middle class.
2 - Investment in lower tier cities.
3 - Expansion of ecommerce distribution across China.
#econlive
The 'Causal and Entrepreneurial' content approach. #econlive
Adri Cowan, exec director social media at Marvel Entertainment, discussing parallel content objectives:
"1. Content we know performs well and appeals to the majority of our audience
"2. Content that supports products of interest for a smaller % of our audience
#econlive
"Weโre really lucky at Carwow, we have a very good content business sitting next to our transactional business. We have the biggest motoring channel on YouTube with over 8 million subscribers, so weโve got a lot of content, and we use that to drive commerce.โ
#econlive
Ben Carter, CMO at Carwow, on our 'ecommerce headwinds' panel:
โWeโre now in this era where itโs not just about chasing the quickest conversion, itโs about โengaged commerceโ โ so, how do you create this real engaged experience?"
#econlive
Specsavers' James Saukinsey on the move from Universal Analytics to GA4:
"There's always a resistance to change, we've got to work through that, but we can see a good future ahead. One of the positives is we've had to reflect and consider why we are tracking things."
#econlive
"We think of creativity as quintessentially human...[but] tech enables the less creative amongst us to create really good content." - Steve Allison, Adobe Experience Cloud.
#econlive
![Econsultancy's tweet photo. "We think of creativity as quintessentially human...[but] tech enables the less creative amongst us to create really good content." - Steve Allison, Adobe Experience Cloud.
#econlive https://t.co/UhwmqPsWSt](https://pbs.twimg.com/media/FutVYalWAAI6Ykh.jpg)
50% of senior execs are planning a tech overhaul in the next year.
On data, Adobe's Steve Allison says, "We see most success where they put a CDP in place... but it's the multidisciplinary teams that come together continuously through the process [that are key]" #econlive
![Econsultancy's tweet photo. 50% of senior execs are planning a tech overhaul in the next year.
On data, Adobe's Steve Allison says, "We see most success where they put a CDP in place... but it's the multidisciplinary teams that come together continuously through the process [that are key]" #econlive https://t.co/exHGXgYWOe](https://pbs.twimg.com/media/FutSpRaWAAAb18R.jpg)
Awaiting an audience at #econlive
It's Econsultancy Live today at Kings Place in London. If you're coming along and want to share from the talks, you can use the hashtag #econlive
We're looking forward to our roundtables, too, alongside some of our friends from @MarketingWeekEd @Oystertweet & @InfluencerIntel
Our CEO, Andrew Hood, will be chatting to @saukinsey at #EconLive about future-proofing analytics strategy at @Specsavers and the move to #GA4.
Let us know if you are attending down below. We hope to see you there!
"It's not just digital transformation, it's continual transformation"
Our panel covering everything from home working and data access, to new content formats, the potential of AI and how to work best with agencies.
#econlive
Some excellent 1:1 personalisation examples, and the goal of not sending the same email twice to a customer in the course of a football season.
#econlive
Tom Hargreaves and Charlie Shackett from Sky Betting & Gaming sharing their CRM journey. From initially feeling like "hamsters on a wheel" with email, to focusing on three key areas: solving business problems, enhancing brand experience, and creating MVP products
#econlive
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