Great to be @Econsultancy live to discuss the key trends driving success and pitfalls in Chinese E-commerce. Lots to be optimistic about as we approach Year of the🐉
Don't Run, Fight or Hide when confronting a Dragon . We advocate for understanding, and to Embrace The Challenge
.@hotpot_china's Jonathan Travers Smith discusses the growth of ecommerce in China.
$28 Trillion in 2022 / > 40% of global ecommerce
Driven by:
1 - Growing middle class.
2 - Investment in lower tier cities.
3 - Expansion of ecommerce distribution across China.
#econlive
Our latest episode of Filling the Pot explores the untapped potential of Chengdu for luxury and premium brands looking to grow in China with a more localised strategy🌶️
@chengduliving@ChengduHunters@CGChengduAir@Chengdu_China
We are pleased to announce the speakers for our Retail Futures 2023 online event on 25 April, which is booking up fast.
This is your last chance to secure your place. Sign up and find out more about the speakers here : https://t.co/qSDvGrtZ4q.
Our latest blog on the three key trends running (pun intended) the female shoe category in China. Key reading for all shoe brands serious about winning in the region https://t.co/r6XK1cbwkY
🛍 The smartest brands are already preparing for the return of Chinese travel and have adopted an always-on approach to nurturing this important part of their customer base.
Great to kick off our Hot Takes series with great insights around overseas Chinese, XiaoHongShu and Measurement of KOL activity in China
https://t.co/v6QgiHdjmj
Excellent to be featured by @JingDaily for our whitepaper entitled Reality Check - 10 Myths about the Chinese Beauty Consumer in 2023
Embrace the Challenge | Win with China
The Future Laboratory's recent beauty report in partnership with Hot Pot China features in Jing Daily, diving into some of the Chinese beauty consumer myths covered in our report.
Read the full piece here: https://t.co/suWhme6xNr
Congratulations to our very own Emma Milligan, who has been nominated for a @The_BD100 Rising Star award. The BD100 recognises the talent leading the charge in marketing agency new business and business development. Well done Emma!
Join us on 7 March as we take you on a journey through the myths that are dominating the beauty sector at present during a webinar in partnership with @hotpot_china. We will also launch an accompanying report.
Don't miss out, RSVP now : https://t.co/jmU2o3K3up
Our latest blog on the shifting attitudes towards unmarried women in China, who are a powerful spending segment that the right brand could tap into https://t.co/MzxYqENzxj
Our upcoming webinar on 7th March, presented in collaboration with our sister agency @TheFutureLab
Essential viewing for all skincare and cosmetic brands keen to understand the Chinese consumer
https://t.co/X9N5mZJJ0a
Last week we spoke to students at @NTUArtandDesign about marketing to a Chinese audience. The Q&A was for 1st year students on the popular Fashion Marketing and Branding BA (Hons). We loved sharing our insights and wish the students the best of luck with their studies this year!
@ManCity@pumafootball Good effort and love the thinking behind the moon landing, but for next time check out our pointers in our blog for engaging your Chinese audience. Get in touch to discuss! https://t.co/xpxbvusSnx